Quotes About Influence

If you believe something, passionately, people will follow you. People hardly care what you believe, as long as you believe something. If you are passionate about something, people will follow you because they think you know something they don't, some clue to the meaning of the universe.

If you aren't telling a good story, nobody thinks you died too soon; they just think you died.

The One-two Punch of Empathy and Authority

Great testimonials give future customers the gift of going second.

La gente busca un guía que les ayude, y no otro héroe.

Story is the greatest weapon we have to combat noise, because it organizes information in such a way that people are compelled to listen.

People are wondering how you can make their lives better, and we're going to show you how to tell them in such a way that they will want to engage with your brand.

MARKETING MADE SIMPLE WILL CAUSE PEOPLE TO MEMORIZE YOUR OFFER

Your Marketing Should Enlighten Customers

Where there is an absence of story, or perhaps a bad story, a good storyteller walks in and changes reality. He doesn't critique the existing story, or lament about his boredom, like a critic. He just tells something different and invites other people into the new story he is telling.

El territorio común, ya sea en términos de gustos musicales o valores compartidos, es una poderosa herramienta de marketing.

You become like the people you interact with. And if your friends are living boring stories, you probably will too.

Express empathy and demonstrate authority through testimonials.

2.  GIVE YOUR CUSTOMERS A REASON TO SPREAD THE WORD

STORYBRAND PRINCIPLE FIVE: CUSTOMERS DO NOT TAKE ACTION UNLESS THEY ARE CHALLENGED TO TAKE ACTION.

The key to going viral is to give people something very simple to think about and say regarding your products or services.

Rolex, Mercedes, Louis Vuitton y otras marcas de lujo, en realidad, venden algo más que coches y relojes: venden la identidad asociada al poder, el prestigio y el refinamiento.

It is when people do not allow God to show up through them, she realized, that the world collapses in on itself.

A one-liner is a new and improved way to answer the question "What do you do?" It's more than a slogan or tagline; it's a single statement that helps people realize why they need your products or services.

I knew he wouldn't die, because his life was like the roots of a tree that went miles into the soil and miles around its trunk and came up in my cousins, in their faces and their voices and their character. I didn't think you could kill a tree that big. Not even God could kill a tree that big.

Including Statistics Speaks to the Authority You Have

The fact is, pretty websites don't sell things. Words sell things. And if we haven't clarified our message, our customers won't listen.

People don't buy the best products; they buy the products they can understand the fastest.

nobody will listen to you if your message isn't clear