Quotes About Influence

ARTICLE THAT SAID in the next five years we will become a conglomerate of the people we hang out with. The article went so far as to say relationships were a greater predictor of who we will become than exercise, diet, or media consumption.

The two things a brand must communicate to position themselves as the guide are Empathy Authority

Creating a one-liner and repeating it over and over is a great way to spread the word about what you do.

Commonality, whether taste in music or shared values, is a powerful marketing tool.

what our stories are about matters, not just for us but for the world.

He seemed to possess superhuman ability, dispersing many thousands in the square from time to time with a wave of his hand.

STORYBRAND PRINCIPLE SEVEN: NEVER ASSUME PEOPLE UNDERSTAND HOW YOUR BRAND CAN CHANGE THEIR LIVES. TELL THEM.

customers make buying decisions not based on what we say but on what they hear.

There are times in a man's life when he says things he will never be able take back. It's true words can have a physical impact on somebody. A person can concuss with their words. Words can snap as fast as a trap in the woods and leave a victim to writhe for weeks.

Nobody will listen to you unless they sense that you like them. If a person senses that you do not like them, that you do not approve of their existence, then your religion and your political ideas will all seem wrong to them. If they sense that you like them, then they are open to what you have to say.

If they see your brand as a trustworthy and reliable guide, they will likely engage.

when we explain what we do using a tiny short story, people pay attention.

Where there's no story, there's no engagement.

Not having a marketing plan cost me millions of dollars, serious international influence, and the chance to accomplish at least some of my dreams. Don't get me wrong. Things have turned out okay, but the only reason things worked out is because I executed this plan.

What if the story of our lives is less about what we build and more about who we build up?

the ideas and experiences we exchange with others grow into us like vines and reveal themselves in our mannerisms and language and outlook on life. If you want to make a sad person happy, start by planting them in a community of optimists.

When we don't ask clearly for the sale, the customer senses weakness.

the most powerful tool we can use to organize information so people don't have to burn very many calories is story.

Any measures whatsoever must be officially announced only by Comrade Kalinin—never under any circumstances may Comrade Trotsky make any public statements in print or any other way.

Leonid Krasin, a factory director who became one of Lenin's most persuasive diplomats and ruthless requisitioners, recorded: Lenin has become quite insane and if anyone has influence over him it is only "Comrade Feliks" , an even greater fanatic and, in essence, a cunning piece of work who scares Lenin with counterrevolution and the idea that this will sweep us all away, him first. And Lenin, I am finally convinced, is very much a coward, trembling for his own skin.

As an entrepreneur, I choose my teachers carefully, very carefully. I am extremely cautious of the people with whom I spend my time and to whom I listen.

Even as entrepreneurs, we rely on people to get things done. We may have the original idea, but moving it forward can involve hundreds of people. Every person becomes integral to the overall success.

It's the outsiders who change the world.

Citizen Kane was really about accumulation, and at the end of the accumulation, you see what happens, and it's not necessarily all positive. In real life, I believe that wealth does in fact isolate you from other people. It's a protective mechanism. You have your guard up much more so than you would if you didn't have wealth.