Quotes About Taste

Taste, like smell, is a doorman for the digestive tract, a chemical scan for possibly dangerous (bitter, sour) elements and desirable (salty, sweet) nutrients.

Rawson has an idea of what it is like to eat without perceiving tastes, because she has talked to cancer patients whose taste receptors have been destroyed by radiation treatments. The situation is well beyond unpleasant. "Your body is saying, 'It's not food, it's cardboard,' and it won't let you swallow. No matter how much you tell your brain that you need to eat to survive, you'll gag. These people can actually die of starvation.

technologists sometimes exploit the synergy between the two. By adding strawberry or vanilla—aromas we associate with sweetness—it's possible to fool people into thinking a food is sweeter than it really is. Though sneaky, this is not necessarily bad, because it means the product can contain less added sugar. Which

dogs rely more on smell than taste in making choices about what to eat and how vigorously. (Pat Moeller estimates that for dogs, the ratio for how much aroma matters to how much taste matters is 70/30. For cats, the ratio is more like 50/50.)

It's not so important to know the difference between bitter and sour, skunky and yeasty, tarry and burnt. "Who cares. They're both terrible. Ew. But if you're a brewer, it's extremely important.

People like what they eat, rather than eat what they like." The phenomenon starts early. Breast milk and amniotic fluid carry the flavors of the mother's foods, and studies consistently show that babies grow up to be more accepting of flavors they've sampled while in the womb and while breastfeeding. (Babies swallow several ounces of amniotic fluid a day.)

Taste—as in personal preference, discernment—is subjective. It's ephemeral, shaped by trends and fads. It's one part mouth and nose, two parts ego. Even flavors that professional evaluators agree are "defects" can come to signify superior taste.

recruiting sensory panelists to sniff* amniotic fluid (withdrawn during amniocentesis) and breast milk from women who had and those who hadn't swallowed a garlic oil capsule. Panelists agreed: the garlic-eaters' samples smelled like garlic. (The babies didn't appear to mind. On the contrary, the Monell team wrote, "Infants . . . sucked more when the milk smelled like garlic.")

Which ones, in short, make the difference in the consumer's mouth and mind? "And you can't ask the consumer," says Langstaff. "You ask the consumer, 'Why does it taste better?' They say, 'Because I like it better.'" The consumer's flavor lexicon is tiny: yum and yuck.

panel applicants at the initial screening were asked not only to describe the cat foods but also to rate them according to how much they liked them. (The average rating, I am gobsmacked to report, fell between "like mildly" and "neither like nor dislike.")

Pet foods come in a variety of flavors because that's what we humans like,† and we assume our pets like what we like. We have that wrong. "For cats especially," Moeller says, "change is often more difficult than monotony.

Because it's hard for people to gauge quality by flavor, they tend to gauge it by price. That's a mistake. Langstaff

Humans have taste receptor cells in the gut, the voice box, the upper esophagus, but only the tongue's receptors report to the brain.

Which is something to be thankful for," says Danielle Reed, Rawson's former colleague at Monell. Otherwise you'd be tasting things like bile and pancreatic enzymes. (Intestinal taste receptors are thought to trigger hormonal responses to molecules, such as salt and sugar, and defensive reactions—vomiting, diarrhea—to dangerous bitter items.)

Not long ago, a whale biologist named Phillip Clapham sent me a photograph that illustrates the consequences of life without a doorman. Like most creatures that swallow their food whole, sperm whales have a limited-to-nonexistent sense of taste. The photo is a black-and-white still life of twenty-five objects recovered from sperm whale stomachs. It's like Jonah set up housekeeping: a pitcher, a cup, a tube of toothpaste, a strainer, a wastebasket, a shoe, a decorative figurine.

Time to try the palatant. I raise the cup to my nose. It has no smell. I roll some over my tongue. All five kinds of taste receptors stand idle. It tastes like water spiked with strange. Not bad, just other. Not food.

It's like a cat trying to imagine the taste of sugar. Cats, unlike dogs and other omnivores, can't taste sweetness.

Flavor is a combination of taste (sensory input from the surface of the tongue) and smell, but mostly it's the latter. Humans perceive five tastes—sweet, bitter, salty, sour, and umami (brothy)—and an almost infinite number of smells. Eighty to ninety percent of the sensory experience of eating is olfaction.

If it's exceedingly nasty," Reed told me, "they will actually drag their tongue on the bedding to try to get it off." Clearly taste matters to them.

Rawson points out that although snakes can't taste, they have a primitive sense of smell. They'll extend their tongue to gather volatile molecules and then pull it back in and plug it into the vomeronasal organ at the roof of the mouth to get a reading. Snakes are keenly attuned to the aroma of favored prey—so much so that if you slip a rat's face and hide, Hannibal Lecter–style, over the snout of a non-favored prey item, a python will try to swallow it.

she has talked to cancer patients whose taste receptors have been destroyed by radiation treatments. The situation is well beyond unpleasant. "Your body is saying, 'It's not food, it's cardboard,' and it won't let you swallow. No matter how much you tell your brain that you need to eat to survive, you'll gag.

two to three tablespoonfuls was equal to two pounds of meat, with the advantage that it lends to the laborers' potatoes and peas "a very agreeable taste!

she has talked to cancer patients whose taste receptors have been destroyed by radiation treatments. The situation is well beyond unpleasant. "Your body is saying, 'It's not food, it's cardboard,' and it won't let you swallow. No matter how much you tell your brain that you need to eat to survive, you'll gag. These people can actually die of starvation.

as dogs rely more on smell than taste in making choices about what to eat and how vigorously. (Pat Moeller estimates that for dogs, the ratio for how much aroma matters to how much taste matters is 70/30. For cats, the ratio is more like 50/50.) The takeaway lesson is that if the palatant smells appealing, the dog will dive in with instant and obvious zeal, and the owner will assume the food is a hit. In reality it may have only smelled like a hit.