Quotes About Challenge

1) identifying what their customers wanted (to be seen and heard), (2) defining their customers' challenge (that people didn't recognize their hidden genius), and (3) offering their customers a tool they could use to express themselves (computers and smartphones). Each of these realizations are pillars in ancient storytelling and critical for connecting with customers.

Without an inciting incident that disrupts their comfort, they won't enter into a story. They have to get fired from their job or be forced to sign up for a marathon. A ring has to be purchased. A home has to be sold. The character has to jump into the story, into the discomfort and the fear, otherwise the story will never happen.

Make sure the problem you start with is a problem that your company can actually solve.

The hero must want something that is difficult and perhaps even frightening to achieve.

If you are a part of a crowded industry, talk about a problem your competition creates with their services. Use this space as a place to differentiate from the competition.

Every story is about somebody who is trying to solve a problem, so when we identify our customers' problems, they recognize us as a brand that understands them.

If we want our customers' ears to perk up when we talk about our products and services, we should position those products and services as weapons they can use to defeat a villain. And the villain should be dastardly.

It's this contrast that keeps the audience on their toes and paying attention. It's as though the story works like this: Scene one (+): Our hero really wants something. Scene two (-): But the opportunity to get that something has been taken away. Scene three (+): An opportunity arises that might help the hero get what they want. Scene four (-): But that opportunity falls through.

Characters only take action after they are challenged by an outside force.

Human beings take action when their story challenges them to do so.

La recompensa que obtienes al vivir una historia nunca es tan grande como te la habías imaginado y el trabajo es más duro de lo que creíste en un principio. Recuerda que el propósito de una historia nunca es el final, sino tu carácter que se moldea con el arduo trabajo que realizas en la parte del medio.

In its purest form, a story starts with a character who lives in peace and stability. Suddenly that stability is disrupted:

In stories, the external problem is often a physical, tangible problem the hero must overcome in order to save the day.

If heroes in a story could solve their own problems, they would never get into trouble in the first place.

must always know who the hero is, what the hero wants, who the hero has to defeat to get what they want, what tragic thing will happen

It's true that while ambition creates fear, it also creates the story.

Can your products be positioned as tools your customers can use to fight back against something that ought not be?

1.    A one-liner         2.    A website or landing page.         3.    A lead-generating PDF         4.    An email nurture campaign         5.    An email sales campaign

And stories are all about conflict.

He even says resistance, a kind of feeling that comes against you when you point toward a distant horizon, is a sure sign that you are supposed to do the thing in the first place. The harder the resistance, the more important the task must be, Pressfield believes. If I learned anything from thinking about my father, it's that there is a force in the world that doesn't want us to live good stories.

fear isn't only a guide to keep us safe; it's also a manipulative emotion that can trick us into living a boring life. — Donald Miller, A Million Miles In a Thousand Years (? Thomas Nelson Inc; 33265th edition, January 1, 2009)

writer and story scholar James Scott Bell calls "doorways of no return."1

The point of a story is never about the ending, remember. It's about your character getting molded in the hard work of the middle.

There needs to be a question as to whether the character will make it, whether he will defeat the enemy or the enemy will defeat him.