Quotes About Challenge

STORYBRAND PRINCIPLE FIVE: CUSTOMERS DO NOT TAKE ACTION UNLESS THEY ARE CHALLENGED TO TAKE ACTION.

The only two motivations a hero has in a story are to escape something bad or experience something good. Such is life.

Step 1: Problem

The problem is the hook. If a story doesn't have a problem, the story never gets started.

A call to action involves communicating a clear and direct step our customer can take to overcome their challenge and return to a peaceful life.

God allows us to face the tension whether we like it or not.

What you were really waiting for was for something to challenge the protagonist.

A story starts with a hero who wants something. And then the question becomes: Will the hero get what she wants?

once you know what it takes to live a better story, you don't have a choice.

Stories live and die on a single question: What's at stake? If nothing can be gained or lost, nobody cares.

The idea is that you place a gap between a character and what they want.

Tell Me I can't and I will

This is the Failure section. Stories love tension. A story without stakes is no story at all. For example, let me tell you a story and you try to figure out how we can make the story a little better:

A story that fails to get started always has the same problem: there is no conflict!

In fact, most stories start with a character who wants something followed by a scene in which an enormous challenge is placed between where the character is and what the character wants.

Remember, the greatest enemy our business faces is the same enemy that good stories face: noise.

A story doesn't really pick up until the hero needs to disarm a bomb, win someone's heart, defeat a villain, or fight for their emotional or physical survival.

The only two motivations a hero has in a story are to escape something bad or experience something good.

If a storyteller doesn't clearly let an audience know what no-good, terrible, awful thing might befall their hero unless she overcomes her challenge, the story will have no stakes, and a story without stakes is boring.

We don't bring up the negative stakes enough and so the story we're telling falls flat. Remember, if there are no stakes, there is no story.

When we're waiting for a story get started, we're really waiting for a problem the hero has to overcome. We're waiting for something tough or difficult or scary or painful to happen.

human beings do not make major life decisions unless something challenges them to do so.

Heroes need to be challenged by outside forces.

What else changes a person but the living of a story? And what is a story but the wanting for something difficult and the willingness to work for it?