Quotes About Marketing

You have record companies that sign acts that they think are great, and then they never do anything. Acts that they don't think are really going to do much end up having a career. I don't think anyone really knows what it is that drives somebody to get on their computer and want to download a song.

When you're introducing a mobile app, you look around and say, 'We could be doing 15 different things, but how do we communicate to someone why they would want to download and even sign up for this thing?'

Having even just one relationship with an online influencer can have a significant impact on your business.

Apart from films I've been shooting a lot of ads and signing on with a lot of brands as their primary endorser.

While signing a film, I take into account the producer, the banner and how much money they are actually going to put into marketing the film.

Dramas are incredibly compelling. I feel like 'Silver Linings Playbook' is a drama, but because it's funny, people market it as a comedy.

Because Hightower's problem, among other things, is that advertisers would be a lot less interested in his show than in Limbaugh's, even if they have similar ratings, because of what Hightower is saying.

I started my career at LVMH and then I joined Phillips de Pury under the tutelage of Simon de Pury as second auctioneer and head of marketing.

I could do beats with a million sounds, and I could do beats with two sounds. Which one is going to make the most sense, and which one is going to sell the most records? Most of the time, it's the simplicity.

A magazine is simply a device to induce people to read advertising.

Attention Deficit Disorder, Seasonal Affect Disorder, Social Anxiety Disorder. These aren't diseases, they're marketing ploys. Doctors didn't discover them, copywriters did. Marketing departments did. Drug companies did.

I once worked as a writer for a big New York ad agency. Our boss used to tell us: Invent a disease. Come up with the disease, he said, and we can sell the cure. Attention Deficit Disorder, Seasonal Affect Disorder, Social Anxiety Disorder. These aren't diseases, they're marketing ploys. Doctors didn't discover them, copywriters did. Marketing departments did. Drug companies did. Depression and anxiety may be real. But they can also be Resistance.

Attention Deficit Disorder, Seasonal Affect Disorder, Social Anxiety Disorder. These aren't diseases, they're marketing ploys. Doctors didn't discover them, copywriters did.

If we think of ourselves as a corporation, it gives us a healthy distance on ourselves. We're less subjective. We don't take blows as personally. We're more cold-blooded; we can price our wares more realistically. Sometimes, as Joe Blow himself, I'm too mild-mannered to go out and sell. But as Joe Blow, Inc., I can pimp the hell out of myself. I'm not me anymore. I'm Me, Inc. I'm a pro.

Attention Deficit Disorder, Seasonal Affect Disorder, Social Anxiety Disorder. These aren't diseases, they're marketing ploys.

Posting the behind the scenes of your life creates top of the mind awareness.

The way truth or a topic is presented affects how we respond to it. Consider two milk containers as an illustration. One reads 20% cholesterol, while another says 80% cholesterol free. We will choose the second alternative as a result of the framing effect..."

A lot of times, we're just sold these movies that are really cynically conceived and marketed, and they just want you there opening weekend, before everybody finds out it's not so good.

They don't use the word used anymore. With cars it's preowned. With books, preread. With clothes what would you say, preoccupied?

Are you making noise with your book marketing or are you creating a symphony?

I figured if I was eccentric looking in Indiana, people would think, 'What is he selling? Let's look in his case.'

They said I was a married mother of two but the record sounded like an indie album and they didn't know how to market it! This country is incredibly sexist, as is the music and media industry.

Studio films are driven by marketing. The currency is literally money. But in the indie world, the currency is passion.

Not all new books carry endorsements, and I wouldn't say that blurbs are indispensable for marketing.