Quotes About Marketing

But the truth was, Librium and Valium were marketed using such a variety of gendered mid-century tropes—the neurotic singleton, the frazzled housewife, the joyless career woman, the menopausal shrew—that as the historian Andrea Tone noted in her book The Age of Anxiety, what Roche's tranquilizers really seemed to offer was a quick fix for the problem of "being female." Roche

Arthur's answer was to adopt the seductive pizzazz of more traditional advertising—catchy copy, splashy graphics—and to market directly to an influential constituency: the prescribers. Arthur had inherited from his parents a reverence for the medical profession.

Gradually, Richard's team cultivated Curtis Wright. Early on, when Wright saw Purdue's first draft of the OxyContin package insert, he had remarked that he'd never seen an insert that contained so much promotional and marketing material. Wright told the company that all of this obviously promotional language would have to go. But, in the end, it stayed.

As I make clear throughout the book, OxyContin was hardly the only opioid to be fraudulently marketed or widely abused, and my choice to focus on Purdue is in no way a suggestion that other pharmaceutical companies do not deserve a great deal of blame for the crisis. The same could be said for the FDA, the doctors who wrote prescriptions, the wholesalers that distributed the opioids, and the pharmacies that filled the prescriptions.

Pfizer had a tranquilizer that it recommended for use by children with an illustration of a young girl with a tearstained face and a suggestion that the drug could alleviate fears of "school, the dark, separation, dental visits, 'monsters.'" But once Roche and Arthur Sackler unleashed Librium and Valium, no other company could compete.

The marketing of OxyContin relied on an empirical circularity: the company convinced doctors of the drug's safety with literature that had been produced by doctors who were paid, or funded, by the company.

Within four years of the launch celebration at the Wigwam in Arizona, OxyContin hit $1 billion in sales, surpassing the quintessential blockbuster drug of that era, Viagra.

radical strategy: the company would unveil this new, more powerful painkiller, OxyContin, and market it against MS Contin—against its own drug—in order to completely upend the current paradigm in pain treatment.

But the truth was, Librium and Valium were marketed using such a variety of gendered mid-century tropes– the neurotic singleton, the frazzled housewife, the joyless career woman, the menopausal shrew– that as the historian Andrea Tone noted in her book The Age of Anxiety, what Roche's tranquilizers really seemed to offer was a quick fix for the problem of "being female.

We had several Startenders who could not only sell ice to Eskimos, but also convince them to pick up snowmaking machines and air-conditioners, not to mention bathing suits and outdoor swimming pools.

The point is we are all selling. We are all in advertising. It is part of life.

Websites promote you 24/7: No employee will do that.

running a business without marketing will kill it

A business without marketing is dead.

advertising produces familiarity which produces sales

The greatest way for people to experience a comedy is to go in not knowing anything about it. But because of marketing, it's impossible. Marketing meaning that in order to get people to come you can't just go, 'Hey, there's a great movie - we're not going to show you anything from it but trust us!'

in the gun industry, all publicity is good publicity, and high-profile enmity from anti-gun forces is the best publicity of all.

As Procter & Gamble's Chief Marketing Officer has said, "Marketing is a $450 billion industry, and we are making decisions with less data and discipline than we apply to $100,000 decisions in other aspects of our business.

Today's boards don't need chief marketing officers who have creative flair but no financial discipline.

few managers appreciate the range of metrics by which they can evaluate marketing strategies and dynamics. Fewer still understand the pros, cons, and nuances of each.

the modern media is the mass media and they understand only four things. Every story carried by the modern media involves one of these four things: sex, scandal, violence and celebrity culture. If a story does not include one of those four elements, it isn't a story and it becomes difficult if not impossible to get the message out. So, you have to tie your story to one of the four elements to ensure that it is picked up and that you get your message out. (p. 125)

I've noticed that TV commercials are often in C.

Retailing is the art of selling something that is not necessary to people who are. Anyone who does not understand this sooner, rather than later, goes out of business.

if you're not tracking conversions from click, to sales lead, to sale, then odds are 80 percent of your traffic is not converting to sales and you don't know it.