Quotes About Marketing

The reason some of the unhealthiest foods are marketed is one of simple economics: Real food goes bad. 751 Fruits and vegetables are perishable. What shareholders want is a snack cake that lasts for weeks on the shelf.

The trillion-dollar processed food industry uses dirt-cheap added salt and sugar to sell us their junk.57 That's why it's not easy avoiding sodium on the typical American diet, since three-quarters of salt comes from processed foods rather than a saltshaker.58

The $50 billion weight-loss industry has been fed by an endless parade of fad diets offering quick-fix solutions.

Leanwashing is the term used to describe companies that try to position themselves as helping to solve the obesity crisis when, instead, they're directly contributing to it.

People write negatives things, cause they feel that's what sells. Good news to them, doesn't sell.

There's no point in advertising a circus when everybody hates the clown.

There's no point in advertising a circus when everybody hates the clown.

You can walk through the grocery store and, while the brightly colored packaging and empty promises are still mesmerizing, you can see the products for what they are.

The selling of food matters as much as the food itself… if not more.

He had considered other wording, including "Snack That," and "Snack This," but adding the word on made it more thought-provoking. "It's language we use in culture for evaluation and reappraisal," he said. Snack on That, as a marketing tool, would "work harder" for them.

One of the sanitarium's earliest guests was a marketing whiz named C. W. Post, who took the baths, ate the meals, and, inspired by what he experienced there, eventually went into business for himself.

Many of the Prego sauces—whether cheesy, chunky, or light—have one feature in common: The largest ingredient, after tomatoes, is sugar. A mere half cup of Prego Traditional, for instance, has more than two teaspoons of sugar, as much as two-plus Oreo cookies, a tube of Go-Gurt, or some of the Pepperidge Farm Apple Turnovers that Campbell also makes.

the sweeter the industry made its food, the sweeter kids liked their food to be.

Using high math and computations, he engineers them, with one goal in mind: to create the biggest crave. "People say, 'I crave chocolate,' " Moskowitz told me. "But why do we crave chocolate, or chips? And how do you get people to crave these and other foods?

If you mapped categories of food advertising, especially advertising to kids, against the Food Guide Pyramid, it would turn the pyramid on its head," he

Some candy bars had more protein than many cereals. [Jean] Mayer dubbed them "sugar-coated vitamin pills" and wrote, "I contend that these cereals containing over 50% sugar should be labeled imitation cereal or cereal confections, and they should be sold in the candy section rather than in the cereal section.

the inventors and company executives don't generally partake in their own creations. Thus the heavy reliance on focus groups with the targeted consumer.

we eat not so much for pleasure as we do to ward off an awful feeling...The fear of hunger is deeply rooted, and food manufacturers know well how to push the buttons that evoke this fear.

I feel sorry for hookers these days—how do they stand out anymore?

She was a nonevent on the campaign. She became a White House staffer and that's when people suddenly realized she's dumb as a brick. A little marketing savvy and has a look, but as far as understanding actually how the world works and what politics is and what it means—nothing. Once you expose that, you lose such credibility. Jared just kind of flits in and does the Arab stuff.

And let's be clear: It's not enough just to limit ads for foods that aren't healthy. It's also going to be critical to increase marketing for foods that are healthy.

My work is all about connecting people to great brands & exceptional content through innovation & SEO expertise.

Los Angeles, it should be understood, is not a mere city. On the contrary, it is, and has been since 1888, a commodity; something to be advertised and sold to the people of the United States like automobiles, cigarettes and mouth wash. Morrow Mayo

THE BIG PICTURE A marketing plan is a fluid, living guide to help you focus all of your marketing efforts towards a single goal. No two are alike (well, they shouldn't be). They take into account the strengths and weaknesses of you or your band, and the innovations and new developments that are constantly popping up in the music industry.