Quotes About Marketing

In the area we're discussing, leadership begins on Madison Avenue, on the desks and in the offices of people who spend hundreds of millions of dollars buying what will get them ratings.

A recent government publication on the marketing of cabbage contains, according to one report, 26,941 words. It is noteworthy in this regard that the Gettysburg Address contains a mere 279 words while the Lord's Prayer comprises but 67.

You can sell more pills if you can convince people that being sad is a disease.

A book should be made like a watch and sold like a sausage.

With the ability to produce more goods than people need, consumer capitalism has to make children into consumers earlier and keep them at it longer. Hence contemporary America, a culture of perennial adolescents.

A great way to persuade people is by making them feel like they're missing out, because people are much more likely to participate in something if they feel like they're the only ones not doing it.

Defining a clear persona helps you guide your brand and business efforts so that they meet your customer's needs.

Ensure customers know who you are and what you stand for by keeping your brand consistent across all touchpoints.

Looking at products, objects, and other references in the outside world can give you inspiration about how to make your brand better.

The salesman knows nothing of what he is selling save that he is charging a great deal too much for it.

Advertising is like learning -- a little is a dangerous thing.

Advertising is to a genuine article what manure is to land, - it largely increases the product.

or what has been termed the "decompression zone," as among our most meaningful and useful work. It

The scoundrels have stooped to so lowest level that to sell their vaccines, they have even made the caller tune of Corona advertisement to inculcate fear in minds of people.

It will work. I am a marketing genius.

Does Wall-Mart sell wall stuff?

Tell the story you want to tell, and let it be as long as it needs to be. Worry about marketing it later.

The truth was, Librium and Valium were marketed using such a variety of gendered mid-century tropes—the neurotic singleton, the frazzled housewife, the joyless career woman, the menopausal shrew—that what Roche's tranquilizers really seemed to offer was a quick fix for the problem of "being female.

She complained that because of Purdue's message about the drug being "good for whatever ails you," OxyContin was "creeping into a whole population of people where it doesn't belong.

It was Arthur Sackler who would be credited not just with this campaign but with revolutionizing the whole field of medical advertising. In the words of one of his longtime employees at McAdams, when it came to the marketing of pharmaceuticals, "Arthur invented the wheel.

No single individual did more to shape the character of medical advertising than the multi-talented Dr. Arthur Sackler." It was Arthur, the citation continued, who brought "the full power of advertising and promotion to pharmaceutical marketing.

When a pharmaceutical company releases a new drug, they have a big launch meeting, which can seem like some unholy combination of a bachelor party, a marketing convention, and a revival meeting.

course, OxyContin was stronger than morphine. That was a simple fact of chemistry—but one that the company would need to carefully obscure.

Your priority is to sell, sell, sell OxyContin.