Quotes About Marketing

'Jaws' was the first A-list picture that was released like an exploitation picture. They made a lot of money with that picture because they could save a lot of money on advertising. Instead of having a full-page ad in 'The New York Times' for one theater, they had it for 100 theaters.

You don't need a corporation or a marketing company to brand you now: you can do it yourself. You can establish who you are with a social media following.

Calling a book 'young adult' is only important in that it can help get a book to the right reader. After that, it's a useless abstraction and should be discarded.

Young girls aren't marketed science-y stuff, or techy stuff, or even musical stuff.

Why do we have 'Transformers 5 or 6?' Because young kids will go and see it four or five times.

You can't get into the trap of paying for customer acquisition.

Buy, buy, buy, buy! They want to grab you and trap you and turn you into little Elizabeth Hurleys.

We were kind of caught up in the genre trap. We didn't really have a lot of artistic freedom. They wanted us to go into a certain direction, so they could promote us easier.

Fighters now, they think you have to trash talk to be marketable. Yet so much of what they're saying, it bores me.

We have to talk a little trash to sell fights, talk more, because we know we will profit more from that. It's important.

I think 'The Time Traveler's Wife' is one of the most brilliantly marketed books I have ever seen.

Traveling in Europe made me understand that America has an island mentality: No one exists except us. There's a whole other world out there, but most Americans - all they know is America, the marketing plan.

When you're on the pop treadmill, you don't always feel that cool because you have to do things to promote the record that aren't necessarily your environment.

Older consumers don't want to be treated like teenagers; what's more, they don't want to believe they fall into any niche at all.

Advertising treats all products with the reverence and the seriousness due to sacraments.

Sponsorships and marketing are oftentimes pretty short-lived. From a company's standpoint, they're often not looking to do tremendously long contracts. They're always trying to catch the next big thing.

The whole concept of rewarding customers is a big trend.

The world of marketing is all about trends and the ability of marketers to identify and cultivate them.

Advertising generally works to reinforce consumer trends rather than to initiate them.

When a record company looks at me I'm very hard to market, I don't really fit anywhere, It's hard to get me on the air, and I'm hard to demography, but! because of that I'm not subject to trends like you pointed out.

Pitbull is great with brands. Endorsements with hip-hop artists work because hip-hop artists typically set the most trends... It's every brand's goal to be seen in the mainstream, and hip-hop music has become mainstream music.

America Online, of course, is a master of the hard sell, from stuffing mailboxes with free trial offers to forcing subscribers to click through ads before they can get their e-mail.

Truth is the greatest marketing campaign.

People don't want to buy a quarter-inch drill. They want to buy a quarter-inch hole!