Quotes About Marketing

Content marketing represents the gap between what brands produce and what consumers actually want.

Even the most careful and expensive marketing plans cannot sell people a book they don't want to read.

When a record co. finds a guy now, they want to own everything. They want to own the rights to market that person's particular name. They want a piece of the action all the way through.

It's an entire industry focusing on young male viewers that want action and violence. They sell us something that isn't valid. They're selling films like a product.

I wonder if that's hurt me at the box office. Maybe audiences these days want to know exactly what to expect when they go into a movie, and my movies are hard to explain in just one way.

I do send out information about my books. Very few people buy the books that way, but I always feel that if they want to know more about the process, they can get the information from my books.

Fear is the most valuable commodity in the universe...Turn on the TV...What are you seeing? People selling their products? No. People selling the fear of you having to live without their products.

When both men had their shirt off, as they did right now, it was like living in an Abercrombie & Fitch ad- a six-pack celebration, complete with triceps and biceps galore. No doubt about it, Dolphina loved her new job.

I've always felt, and I think I'm qualified to say so because I've won a few awards, that it's a terrible shame to put something in competition with something else to be able to sell something.

For purposes of marketing, writers are designated as poets, novelists, or something else. But writing is about matchmaking, an attempt to marry sensations with apt words.

I was trying to create products to complement the pop-up blocker. All these people were giving me their credit cards. I figured I could sell them something else.

I have a definite talent for convincing people to try something new. I am a good salesman. When I'm on form, I can sell anything.

To sell yourself is somewhat debasing, and everyone is selling something.

The best way in the world to advertise is to get somebody else to run around with the name of your product on their person or showing it around somewhere and not only that but they're paying for it.

Most of our artists are songwriters, so the songs are still central to all this. If you don't have great songs, it doesn't matter the marketing or how many times you are on TV; you can only polish it so much.

When I get all focused on songwriting, I get into all the marketing and promotion that we do to make it happen. Then the right song comes along and blows it all out of the water. The right song will do it for you every time.

A sonic logo on its own isn't going to do very much. We get frustrated with smaller brands who come to us and say, 'We need a bing-bong'. You just can't encapsulate a brand for £500 in a three-second sound. It doesn't work.

There has never been any proper commitment to marketing these artists and their music. We are not Sony.

Sally Gardner must drive her publishers to distraction: no sooner have they worked out how to market one brilliant book than she delivers another that is just as brilliant but totally different.

Part of how we decide how we allocate our media is we have fairly sophisticated ways of measuring our return on marketing spend, which helps us best analyze the most effective way and medium in which to spend our marketing dollars.

Haagen-Dazs (a clever Scandi-sounding name invented by Americans in 1961) was bought for its Euro-sounding sophistication by the kind of Americans who first bought those Mercs and Beemers, while Ben & Jerry's (now owned by Unilever) brought a post-hippy sensibility to bear. Buyers saw the brand as saying 'all-natural, organic and Fairtrade.'

I told the Mucinex people, 'You picked me because I always sound sick'. They were like, 'Well, it doesn't hurt'.

To me, a 'brand' sounds evil.

I think running a business, doing what I've done for the last - since 1996, has taught me so many things because I started from just an idea and then had to figure out how to make it, market it, every single thing from soup to nuts on how to get a product done and out there.