Quotes About Marketing

I was accepted into Cornell in 1979 and went there to follow a finance and business path. I ended up pursuing marketing and sales because I was selected by Procter & Gamble as an undergraduate candidate to go into its brand management program, which is typically available only to M.B.A. candidates.

Do you know how many companies have wanted me to do an energy drink for them because I named my book 'Crush It!'? It might be fun one day, but right now I think it would undermine the personal brand I've built.

Regardless of age, regardless of position, regardless of the business we happen to be in, all of us need to understand the importance of branding. We are CEOs of our own companies: Me, Inc. To be in business today, our most important job is to be head marketer for the brand called You.

You must make the product interesting, not just make the ad different. And that's what too many of the copywriters in the U.S. today don't yet understand.

I think putting labels on people is just an easy way of marketing something you don't understand.

People don't understand the logistics of advertising.

When we launched a new company, I reviewed the ads and marketing materials and asked those presenting the campaign to read everything aloud to test the phrasing and concept. If I could grasp it quickly, then it passed with muster. We would get our message across only if it was understandable at first glance.

When looking for an influencer to work with, it's tempting to go for those with huge amount of fans and followers. This is perfectly understandable, as you obviously want your business or product promoted to as many people as possible. However, numbers aren't everything.

I mean, at the simplest level, my entire background was in marketing, which largely is about understanding a customer, being able to be intuitive, being able to be empathetic.

Scott Coker, I've known him such a long time, he's always been a straight shooter. He's always been very, very respectful towards me. He understands the business. He understands marketing and how to push the fighters to make them superstars in a household environment.

I have learned that you can't have good advertising without a good client, that you can't keep a good client without good advertising, and no client will ever buy better advertising than he understands or has an appetite for.

Mr. Trump understands the value of digital operations.

I never understood why anyone would do magazines. Like, why would someone put their face out there so much? It's because those people reading magazines will go see the movie, so you do it.

It wasn't until the Apple Macintosh that people understood what true hardware-software integration was about. It took one company to line it up: low-cost hardware, cool graphics, third-party products built on top of it, in an all-in-one attractive package that was accessible to consumer marketing.

I remember when Circuit City was around, I never understood why people would shop there. I always thought Best Buy had a better selection and cheaper prices.

Food is being purposefully formulated to addict you.Then it is purposefully marketed, targeted to young children to addict them at an early age. This is unethical, right? This is immoral, particularly when you see the results of it which is this world-wide epidemic of diabetes and obesity.

Good, well-defined, well-honed art is not a foreign language. You can sell it to people. You just have to move your ego out of the way, clear out the unfinished fantasies you have about being an artist yourself, and just sell it.

It's unfortunate that it's not realistic that you can get people to come to a movie theater not knowing anything about the movie.

Talking to people from the heart matters, and it's unfortunately something brands have forgotten about. Celebrity endorsement deals try to gain recognition for brands, but at their core, what matters is if the celebrity truly backs the brand.

I don't make films that are easy to market, unfortunately. I think that 'Pi' was the easiest one, because we had that symbol to stick up everywhere, so that was a good gimmick, and created a good mystery, and we didn't have to do huge scale.

Self-imposed discipline with a bent towards results rather than 'creative' and sustainability spending is unfortunately not the norm in the marketing industry.

With 'Mirzya,' we went deep into folk music. The film, unfortunately, did not do well because it was not marketed well. But we got freedom to do the music the way we want.

Pleasing ware is half sold.

First make your business itself a brand and then every product you create will be accepted as a brand.