Quotes About Marketing

A one-liner is a concise statement you can use to clearly explain what you offer. It is the most powerful tool you can use to make customers curious about your brand.

while marketing puts the right words together to pique a customer's interest and close the deal.

Instead, we hear statements like "Make migraines a memory" or "Fuel efficiency for the future" or "Rain ought to stay on the outside of your house!" None of those cute and clever statements will sell anything.

Most of us are so concerned with the way our brand looks and feels, we neglect to communicate what customers are actually looking for: a solution to their problem.

What we think we are saying to our customers and what our customers actually hear are two different things.

The external problem CarMax resolves is the need for a car, of course, but they hardly advertise about cars at all. They focus on their customers' internal problems and, in doing so, entered one of the least-trusted industries in

If we want to connect with customers, we have to stop blasting them with noise.

StoryBrand we have a mantra: "If you confuse, you'll lose.

Now imagine a company that has created an automotive product allowing you to only change the oil in your car once every year. That would be a pretty amazing product. Let's say you can drive up to fifteen thousand miles between oil changes. Incredible. The problem is, nobody has heard of this company. A rookie mistake would be to "brand" the company rather than "market" the product.

How long will we last if we keep talking about aspects of our products our customers don't care about?

Marketing agency: At John Doe Marketing we'll build you an amazing website at an affordable price.

Let's say you're driving down the street and see a random company logo on a billboard with giant words that say "save time, save money." If you didn't know what the product did or what problem the product solved, would that mean anything to you? No!

What are the five (almost free) things you can do to grow your business? Here they are:

Most brands make what I call an invisible first impression. It's not that they make a bad first impression—but it's also not a good first impression. It's just invisible.

If they are confused about how our products can help them win, they will walk away without making a purchase.

comes from Hollywood. When a screenwriter writes a film, she must also write a one-sentence description of the screenplay that makes investors want to take a risk on the story. After that story is turned into a full-length feature, that same one-liner is used to get you to go see the film.

Calls to action like "Learn more," "Find out about us," "Curious?" or "Our Process" are weak and confusing.

Why do so many brands create noise rather than music? It's because they don't realize they are creating noise. They actually think people are interested in the random information they're doling out.

the final step is to turn around and invite happy customers to become evangelists for your brand.

Where Does Your Call to Action Button Go on the Website?

People are wondering how you can make their lives better, and we're going to show you how to tell them in such a way that they will want to engage with your brand.

I'd say more than 50 percent of all advertising makes this mistake. They create invisible ads that nobody reads or cares about.

MARKETING MADE SIMPLE WILL CAUSE PEOPLE TO MEMORIZE YOUR OFFER

When Apple began filtering their communication to make it simple and relevant, they actually stopped featuring computers in most of their advertising.