Quotes About Buyers

Today, there are also buyers and sellers of all these energy commodities, just like there are buyers and sellers of food commodities and many other commodities.

Thus, all ads effectively have two audiences: potential product buyers, and potential product viewers who will credit the product owners with various desirable traits.

The salesperson who can appeal to the buyer's emotions or feelings will make ten sales for every one made by the salesperson who appeals to buyers through their reason alone.

Buyers generally make purchases because of some motive closely associated to their emotions.

the builder of radio programmes who succeeds in the future, must find practical ways to convert listeners into buyers.

There is such opacity within the art market. There's also an abundance of fraud and misrepresented goods, which leads to mistrust between buyers and sellers.

Ultimately, the success of America's market economy depends on trust. This includes trust between buyers and sellers, between lenders and borrowers, and between investors and the companies in which they invest.

A significant number of people over the age of 65 would like to downsize into more suitable accommodation, yet they are unable to do so. This causes a bottleneck in the housing market that ripples down to first-time buyers.

Sometimes entire categories of craigslist are rendered nearly unusable by spam. Con artists prowl the listings, paying sellers with fake cashier's checks and luring buyers to share their credit card numbers.

Optimistic buyers of stocks are bulls, pessimistic sellers are bears.

Buyers look at everything. They open every drawer. They open every cabinet door. So make sure your underwear is folded nicely.

Bigger spreads mean bigger gaps between what buyers pay and sellers receive. For example, a spread of 10 cents a share means that the buyer pays $100 more for 1,000 shares than the seller receives.

As Medicare, Medicaid, and private health assistance companies pervasively inserted themselves between patients and providers, the market ultimately evolved toward what economists call monopsony—where a few huge, powerful buyers essentially determine the prices they will pay to their more fragmented suppliers.

Unless the technology makes buyers' lives dramatically simpler, more convenient, more productive, less risky, or more fun and fashionable, it will not attract the masses no matter how many awards it wins.

What are the alternative industries to your industry? Why do customers trade across them? By focusing on the key factors that lead buyers to trade across alternative industries and eliminating or reducing everything else, you can create a blue ocean of new market space.

The assumption that bleeding-edge technology is equivalent to bleeding-edge utility for buyers—something that, our research found, is rarely the case.

Get focused on (..) understanding how to deliver a leap in value to buyers

Untapped value is often hidden in complementary products and services. The key is to define the total solution buyers seek when they choose a product or service. A simple way to do so is to think about what happens before, during, and after your product is used.

Identify where the mass of target buyers is and what prices these buyers are prepared to pay for the products and services they currently use.

Unlike the practice of conventional technology innovators, value innovation is based on a win-win game among buyers, companies, and society.

When organizations fail to register the difference between value innovation and innovation per se, they all too often end with an innovation that breaks new ground but does not unlock the mass of target buyers

The creators of blue oceans, surprisingly, didn't use the competition as their benchmark.17 Instead, they followed a different strategic logic that we call value innovation. Value innovation is the cornerstone of blue ocean strategy. We call it value innovation because instead of focusing on beating the competition, you focus on making the competition irrelevant by creating a leap in value for buyers and your company, thereby opening up new and uncontested market space.

We call it value innovation because instead of focusing on beating the competition, you focus on making the competition irrelevant by creating a leap in value for buyers and your company, thereby opening up new and uncontested market space.

buyers from all markets had a basic set of needs and expected similar services. If you met those common needs, customers would happily forgo everything else.