Quotes About Buyers

Value innovation is the cornerstone of blue ocean strategy. We call it value innovation because instead of focusing on beating the competition, you focus on making the competition irrelevant by creating a leap in value for buyers and your company, thereby opening up new and uncontested market space.

innovative ideas will be profitable only if they are linked to what buyers are willing to pay for.

Buyers today aren't "fully informed" in the idealized way that many economic models assume. But neither are they the hapless victims of asymmetrical information they once were.

When buyers can know more than sellers, sellers are no longer protectors and purveyors of information. They're the curators and clarifiers of it—helping to make sense of the blizzard of facts, data, and options. "If a customer has any question at all

The purpose of a pitch isn't necessarily to move others immediately to adopt your idea. The purpose is to offer something so compelling that it begins a conversation, brings the other person in as a participant, and eventually arrives at an outcome that appeals to both of you. In a world where buyers have ample information and an array of choices, the pitch is often the first word, but it's rarely the last.

Advertising has a problem. They're being squeezed because media buyers and digital firms are doing the creative. They're being squeezed because people aren't viewing their stuff.

Selecting what gets sold in smaller shops and online is a long and artful process, it takes precision and care. The people who stock the successful vintage shops are great buyers, and you pay for their skill as well as the quality level at which they sell their clothes.

Under bilateral competition, market-price is determined within a range whose upper limit is set by the valuations of the lowest bidder among the actual buyers and the highest offerer among the excluded would-be sellers, and whose lower limit is set by the valuations of the lowest offerer among the actual sellers and the highest bidder among the excluded would-be buyers.

Just as men often marry brunettes after years of dating only blondes, and end up strolling on Madison Avenue with the small white puppy they swore they would never have, buyers are liars.

Prices driven up by the expectation that they would go up, the expectation realized by the resulting purchases. Then the inevitable reversal of these expectations because of some seemingly damaging event or development or perhaps merely because the supply of intellectually vulnerable buyers was exhausted.

Electric scooter is highly overpriced by all its manufacturers and is not fit to be purchased until its price drops by 40%. After seeing this, now e-vehicle makers will increase exorbitantly more its price as they don't care what buyers say

That's what gets converts these days, " Baron said. "It's a buyers' market in apocalypse. What's hot in heresy's Armageddon.

perennial truths of financial history. Sooner or later every bubble bursts. Sooner or later the bearish sellers outnumber the bullish buyers. Sooner or later greed turns to fear.

Good salespeople use questions to learn something about their buyers.

Great salespeople use questions to help buyers learn something about themselves.