Quotes About Brand

The Asian brand, which I admire for having become a global success, is Samsung. In comparison, we're just starting, but I believe that we at Uniqlo will be the next Asian brand to do well globally.

I built a company, a team, and a brand that started right here. It was an American success story, and it started right here in Arizona.

Don't be scared to try new things, but remember to hold on to the vision of your company and the initial successes that defined your brand.

If you can work a brand successfully into the narrative of your product, then it's really cool. Then people actually take the brand up and say, 'My positive experience in your product is directly connected and influenced by this brand and that worked great.'

I love all Helmut Lang. I love Alexander Wang and Alice+Olivia. And there's this brand called Hengst that makes a killer jumpsuit. I'm a sucker for those.

I try to create an image to suit my music. These days, you have to create your own personal brand as an artist. It's not about just putting music out any more unfortunately.

Both YouKu and Tudou do original content for a number of years, and we position it based on our difference in terms of age demographic. And so the content itself is really more suitable for the brand itself.

I like the brand Band of Outsiders. Their suits are cut really slim, for smaller framed gentlemen.

Always use sun protection - my favourite brand is Image Skincare.

Recent research suggests that "quality of management" is becoming an increasingly important factor in investor decisions. This may be because investors believe that a company that has a strong and predictable leadership pipeline is more likely to be able to generate sustained earnings growth. For this reason, a company's "leadership brand" can be a very valuable asset in today's investment community.

Your premium brand had better be delivering something special, or it's not going to get the business.

No man can live this life and emerge unchanged. He will carry, however faint, the imprint of the desert, the brand which marks the nomad; and he will have within him the yearning to return, weak or insistent according to his nature. For this cruel land can cast a spell which no temperate clime can match.

A product can be copied by a competitor; a brand is unique. A product can be quickly outdated; a successful brand is timeless.

There is no long-term strategy for the brand. The following questions about the brand environment five or ten years into thefuture are unanswered, and may have not been addressed: What associations should the brand have? In what product classes shouldthe brand be competing? What mental image should the brand stimulate in the future?

Briefly, it is a set of assets such as name awareness, loyal customers, perceived quality, and associations (e.g. being "pure" and "it floats") that are linked to the brand (its name and symbol) and add (or subtract) value to the product or service being offered.

An asset is something a firm possesses, such as a brand name or retail location, which is superior to that of the competition. A skill is something a firm does better than its competitors do, such as advertising or efficient manufacturing.

The value of an established brand is in part due to the reality that it is more difficult to build brands today than it was only a few decades ago.

There is no person in the firm who is really charged with protecting the brand equity. Those nominally in charge of the brand,perhaps termed brand managers or product marketing managers, are in fact evaluated on the basis of short-term measures.

Most firms will focus efforts upon one brand, protecting its position by pursuing a given positioning strategy. New segments are usually therefore uncovered by competitors who are attempting to gain a position in the market.

P&G is known on Wall Street as a firm which takes a long-term view of its brand profitability.

A brand vision should attempt to go beyond functional benefits to consider organizational values; a higher purpose; brand personality; and emotional, social, and self-expressive benefits.

A brand or business that skips the creative process has not been founded and is just a failed dream with a worthless title of being founded

You can't found a brand or business until after you lay your foundation first as it starts with your creative process that lays the foundation for your brand to be built on

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