Quotes About Brand

A charismatic brand includes a dedication to aesthetics. Why? Because it's the language of feeling, and in a society that's information-rich and time-poor, people value feeling more than information.

Every brand is a running narrative, a story-in-progress whose hero is the customer. If at any point the story splits into two stories aimed at two different tribes, you then have two brands. To keep the narrative together, each new feature, extension, or product use must keep something from the original direction to preserve logical continuity.

If we wipe away some of the misconceptions about brand, we can make more room for its truths. Ready?

When the external actions of a company align with its internal culture, the brand resonates with authenticity.

He had studied Art History and put his in-depth knowledge of Rubens and Tintoretto to incredible use by becoming head of PR for a brand of protein flapjacks.

A CFO needs to go beyond being "the finance operations expert" to become a corporate strategist who can enhance the firm's valuation and brand, and win over stakeholders' trust and goodwill.

Beanz meanz Heinz.

Proudhon, e.g., thinks that with the sentence "Property is theft" he has at once put a brand on property. In the sense of the priestly, theft is always a crime, or at least a misdeed

Approaches to differentiating can take many forms: design or brand image, technology, features, customer service, dealer network, or other dimensions.

Trump liked to portray his business as an empire, it was actually a discrete holding company and boutique enterprise, catering more to his peculiarities as proprietor and brand representative than to any bottom line or other performance measures.

He would come out of this campaign, Trump assured Ailes, with a far more powerful brand and untold opportunities. "This is bigger than I ever dreamed of," he told Ailes in a conversation a week before the election. "I don't think about losing because it isn't losing. We've totally won." What's more, he was already laying down his public response to losing the election: It was stolen!

elected because of those conflicts—his business savvy, connections, experience, and brand—not in spite of them, and that it was ludicrous for anyone to think he could untangle himself even if he wanted to. Indeed, to reporters and anyone else who would listen, Kellyanne Conway offered on Trump's behalf a self-pitying defense about how great his sacrifice had already been.

And yet, the larger truth was that Ivanka's relationship with her father was in no way a conventional family relationship. If it wasn't pure opportunism, it was certainly transactional. It was business. Building the brand, the presidential campaign, and now the White House—it was all business.

His departure would return the Trump organization to pure family control—the family and its functionaries, without an internal rival for brand meaning and leadership. From the family's point of view, it would also—at least in theory—help facilitate one of the most implausible brand shifts in history: Donald Trump to respectability.

Una chica que aspire a un trabajo de dependienta en Céline o Hermès deberá, ante todo, cuidar su presencia;

It is a foreign economy car, and while I won't mention its brand name, I will say that it is made by a people renowned for their craftsmanship, philosophers, musicians and bratwurst.

You actually cannot sell the idea of freedom, democracy, diversity, as if it were a brand attribute and not reality -- not at the same time as you're bombing people, you can't.

I'm coming out with my line of shoes and my very first shoe is called 'The Nethia.' How we came up with the name is that my legal name is Linnethia and we shortened it.

They evolve because of the experiences and resulting expectations of people as they buy, use, adapt, discuss and interact with the brand and the absorption of those experiences by employees who in turn can use that knowledge to re-structure and re-present the brand.

It is the individuals inside the organization who listen to, connect with and deliver service to stakeholders and it is individual stakeholders who use and take part in a dialogue about the brand.

I had not heard her laugh before. It was subtle and warm as swirled brandy.

Censorship is never over for those who have experienced it. It is a brand on the imagination that affects the individual who has suffered it, forever.

A name with a catchy story attached makes you less of a business, and more of a character in a story.

Defining a clear persona helps you guide your brand and business efforts so that they meet your customer's needs.