Quotes About Brand

As a company itself, Apple is very easy to understand. They're really not a complex company.

A well-built brand is the culmination of intangibles that do not directly flow to the revenue or profitability of a company, but contribute to its texture. Forsaking them can take a subtle, collective toll.

Starbucks is intensely personal. Aside from brushing their teeth, what else do so many people do habitually every day? They drink coffee. Same time. Same store. Same beverage. There's a special relationship millions have developed with our brand, our people, our stores, and our coffee. Preserving that relationship is an honorable but enormous responsibility.

Today we are fighting Communism. Okay. If I'd been alive fifty years ago, the brand of Conservatism we have today would have been damn near called Communism and we should have been told to go and fight that. History is moving pretty quickly these days and the heroes and villains keep on changing parts.

Fox picked up the cup and blew across its surface. He knew it was going to be the cheapest brand of powdered instant; knew the cup wasn't as clean as it could be. But he would remember the smell and the taste and the pattern on the saucer for the rest of his life.

Eighty percent of all cultures are the same, it is the 20% that make a culture unique and slam dunks the brand promise to the customer.

The digitally-native vertical brand drives a lot more customer intimacy than its competition. The data is better because every transaction and interaction is captured.

The digitally native vertical brand (DNVB) is born on the Internet. It is aimed squarely at millennials and digital natives. It doesn't have to adapt to the future; it is the future. It doesn't need to get younger customers. It starts with younger customers.

If a brand is relevant anywhere, it's essentially viable everywhere.

Shane Smith has led Vice from a fledgling magazine into a global media brand, and all of us at A+E are excited to work with him and his passionate and innovative team.

The luxury customer is increasingly global and increasingly mobile. Their brand journey is not linear. They might browse online and purchase in store, or vice versa.

Companies often become victims of their own mythologies.

Victoria's Secret is a brand, not a socio-political movement. But at the same time, there is that one-dimensional look.

I love Victoria's Secret and the brand, and I'm passionate about Victoria's Secret commercials, too.

It's been amazing how this crazy career has been created. I feel that it's been given to me. I wouldn't be anywhere without Victoria's Secret.

The idea of the NHS took root in the political imagination less as an example of social entitlement's victory over private provision, and more as the embodiment of brand Britain.

Too many companies think they want to do a video blog to sell merchandise, but if you turn your site into QVC, you lose. I have an audience that trusts me. It's about building a global brand - not selling four more bottles of Pinot Grigio.

On the monetization front, our strengthening leadership in internet user base and broadening reach of our platform have already positioned us as a must-buy platform in online video for brand advertisers to reach a nationwide audience within China.

And what we did with this new company in 1985 is we did start focusing on PCs instead of video game machines, because we learned the hard lesson about bringing a product to market in a consumer world where it's very expensive to build a brand and get distribution and so forth.

Eventually the consumer will come to appreciate the editorial point of view of every different brand. User-generated content without editorial oversight will simply be background noise.

Censure no more shall brand my humble name The child of passion and the fool of fame

Authentic messaging strategies for transitioning businesses and entrepreneurs is a talk title for Brand Messaging Speaker Loren Weisman.

Authenticity in the direction, delivery, authorship and performance of a business or brand can create a greater path of awareness, presence and profit."

Publicity is absolutely critical. A good PR story is infinitely more effective than a front page ad.