Quotes About Brand

When Apple began filtering their communication to make it simple and relevant, they actually stopped featuring computers in most of their advertising.

The more we talk about the problems our customers experience, the more interest they will have in our brand.

Once you understand how story integrates with your brand message, you'll be able to create communication pieces (and even a brand strategy) that engages more customers and grows your business.

The point at which your customer is asked to make a risky decision. The two main reasons customers do not place orders are because:         1.    The brand never asked them for the sale, or         2.    The brand asked them for a sale too early.

Example from the StoryBrand one-liner: When you clarify your message word starts to spread about your company and your business grows.

Your customer should be the hero of the story, not your brand. This is the secret every phenomenally successful business understands.

a good messaging filter will remove all the stuff that bores our customers and will bear down on the aspects of our brand that will help them survive and thrive.

Including Images of Customer Logos on Your Site Adds Authority

When you define something your customer wants, the customer is invited to alter their story in your direction. If they see your brand as a trustworthy and reliable guide, they will likely engage.

When customers are thinking about buying, give them a few simple steps they can take to engage your brand and buy your products.

The two things a brand must communicate to position themselves as the guide are Empathy Authority

It identifies a necessary ambition, defines challenges that are battling to keep us from achieving that ambition, and provides a plan to help us conquer those challenges. When we define the elements of a story as it relates to our brand, we create a map customers can follow to engage our products and services.

You will start with building curiosity for your business through a one-liner and website wireframe.

When people meet your brand, it's as though they are meeting a person. They're wondering if the two of you will get along, whether you can help them live a better life, whether they want to associate their identity with your brand, and ultimately whether they can trust you.

focus on one simple desire and then, as you create campaigns for each division and maybe even each product, you can identify more things your customer wants in the subplots of your overall brand.

Always position your customer as the hero and your brand as the guide. Always.

Is there a single villain your brand stands against? And what external problem is that villain causing? How is that external problem making your customers feel? And why is it unjust for people to have to suffer at the hands of this villain?

Again, to create a BrandScript you can save, edit, and come back to over and over, go to mystorybrand.com.

Always position your customer as the hero and your brand as the guide. Always. If you don't, you will die.

Once we identify who our customer is, we have to ask ourselves what they want as it relates to our brand. The catalyst for any story is that the hero wants something. The rest of the story is a journey about discovering whether the hero will get what they want.

the customer is the hero of the story, not your brand. When we position our customer as the hero and ourselves as the guide, we will be recognized as a trusted resource to help them overcome their challenges.

A brand is two words: the 'Promise' you telegraph, and the 'Experience' you deliver.

The businessperson can therefore know the exact dollar profit on a product, but not the exact dollar value of the brand, the advertising, or, indeed, the quality of the product.

and Nazism is a problematic brand, discredited on so many levels, and that's an association we do not need. In fact it could really damage us.