Quotes About Simplicity

for Steve, less is always more, simpler is always better. Therefore, if you can build a glass box with fewer elements, it's better, it's simpler, and it's at the forefront of technology. That's where Steve likes to be, in both his products and his stores.

Simplicity isn't just a visual style. It's not just minimalism or the absence of clutter. It involves digging through the depth of the complexity. To be truly simple, you have to go really deep.

The main thing in our design is that we have to make things intuitively obvious.

It takes a lot of hard work," he said, "to make something simple

Atop the brochure McKenna put a maxim, often attributed to Leonardo da Vinci, that would become the defining precept of Jobs's design philosophy: "Simplicity is the ultimate sophistication.

White isn't just a neutral color. It is so pure and quiet. Bold and conspicuous and yet so inconspicuous as well.

You have to deeply understand the essence of a product in order to be able to get rid of the parts that are not essential.

Ever since Apple's first brochure proclaimed Simplicity is the ultimate sophistication, Jobs had aimed for the simplicity that comes from conquering complexities, not ignoring them. It takes a lot of hard word, he said, to make something simple, to truly understand the underlying challenges and come up with elegant solutions.

Let's make it simple. Really simple

Human ingenuity," wrote Leonardo da Vinci, whose Vitruvian Man became the ultimate symbol of the intersection of art and science, "will never devise any inventions more beautiful, nor more simple, nor more to the purpose than Nature does.

La sencillez es la máxima sofisticación».

La naturaleza adora la sencillez y la unidad.

Though human ingenuity may make various inventions," he wrote, "it will never devise an invention more beautiful, more simple, more direct than does Nature; because in her inventions nothing is lacking and nothing is superfluous.

When shown his office, he was asked what equipment he might need. "A desk or table, a chair, paper and pencils," he replied. "Oh yes, and a large wastebasket, so I can throw away all my mistakes.

Simplicity is the ultimate sophistication," Jobs had aimed for the simplicity that comes from conquering complexities, not ignoring them. "It takes a lot of hard work," he said, "to make something simple, to truly understand the underlying challenges and come up with elegant solutions.

what would have been a dining room. He wanted around him only things

His management mantra was "Focus." He eliminated excess product lines and cut extraneous features in the new operating system software that Apple was developing

So that's our approach. Very simple, and we're really shooting for Museum of Modern Art quality. The way we're running the company, the product design, the advertising, it all comes down to this: Let's make it simple. Really simple.

use as few chips as possible, both as a personal challenge and because he did not want to take advantage of his colleague's largesse. Much of the work was done in the garage of a friend just around the corner, Bill Fernandez, who was still at Homestead High. To lubricate their efforts, they drank large amounts of Cragmont cream soda, riding their bikes to the Sunnyvale

Apple's design mantra would remain the one featured on its first brochure: "Simplicity is the ultimate sophistication.

Remembering that I'll be dead soon is the most important tool I've ever encountered to help me make the big choices in life. Because almost everything—all external expectations, all pride, all fear of embarrassment or failure—these things just fall away in the face of death, leaving only what is truly important. Remembering that you are going to die is the best way I know to avoid the trap of thinking you have something to lose.

His comparisons between man-made machinery and the handiwork of nature produced in him a deep reverence for the latter. "Though human ingenuity may make various inventions," he wrote, "it will never devise an invention more beautiful, more simple, more direct than does Nature; because in her inventions nothing is lacking and nothing is superfluous."15

The astronomer Johannes Kepler declared that "nature loves simplicity and unity." So did Steve Jobs.

rethink things. There was something about the design that lacked purity, he felt. "Why