Quotes About Simplicity

Case applied the two lessons he had learned at Procter & Gamble: make a product simple and launch it with free samples.

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We wanted to get rid of anything other than what was absolutely essential," he said. "To do so required total collaboration between the designers, the product developers, the engineers, and the manufacturing team. We kept going back to the beginning, again and again. Do we need that part? Can we get it to perform the function of the other four parts?

the simplicity that comes from conquering complexities, not ignoring them.

one featured on its first brochure: "Simplicity is the ultimate sophistication." Jobs felt that design simplicity should be linked to making products easy to use. Those goals do not always go together. Sometimes a design can be so sleek and simple that a user finds it intimidating or unfriendly to navigate. "The main thing in our design is that we have to

The way we build stuff at Apple is often this way. Even the number of models we'd make of a new notebook or iPod. We would start off with a version and then begin refining and refining, doing detailed models of the design, or the buttons, or how a function operates. It's a lot of work, but in the end it just gets better, and soon it's like, "Wow, how did they do that?!? Where are the screws?

I was voluntarily poor when I was in college and India, and I lived a pretty simple life when I was working. So I went from fairly poor, which was wonderful because I didn't have to worry about money, to being incredibly rich, when i also didn't have to worry about money.' —Steve Jobs

Remembering that you are going to die is the best way I know to avoid the trap of thinking you have something to lose. You are already naked. There is no reason not to follow your heart. The artful minimalism of the speech gave it simplicity, purity, and charm.

Apple was destined to be: poetry connected to engineering, arts and creativity intersecting with technology, design that's bold and simple.

Buddhist days was that material possessions often cluttered life rather than enriched it.

I love it when you can bring really great design and simple capability to something that doesn't cost much," he said as he pointed out the clean elegance of the houses. "It was the original vision for Apple. That's what we tried to do with the first Mac. That's what we did with the iPod.

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He also came to like the idea of having a uniform for himself, because of both its daily convenience (the rationale he claimed) and its ability to convey a signature style. So I asked Issey to make me some of his black turtlenecks that I liked, and he made like a hundred of them. Jobs noticed my surprise when he told this story, so he gestured to them stacked up in a closet. That's what I wear, he said. I have enough to last for the rest of my life.

Plus, for Steve, less is always more, simpler is always better. Therefore, if you can build a glass box with fewer elements, it's better, it's simpler, and it's at the forefront of technology. That's where Steve likes to be, in both his products and his stores.

There was no CD tray, just a subtle slot. And as with the original Macintosh, there was no

The Atari experience helped shape Jobs's approach to business and design. He appreciated the user-friendliness of Atari's insert-quarter-avoid-Klingons games. "That simplicity rubbed off on him

things, by removing the superfluous." The G4 Cube was almost ostentatious

love it when you can bring really great design and simple capability to something that doesn't cost much," he said as he pointed out the clean elegance of the houses. "It was the original vision for Apple.

Ive was a fan of the German industrial designer Dieter Rams, who worked for the electronics firm Braun. Rams preached the gospel of "Less but better," Weniger aber besser, and likewise Jobs and Ive wrestled with each new design to see how much they could simplify it.

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Steve Jobs has designed a powerful computer that an illiterate six-year-old can use without instruction," Noer wrote. "If that isn't magical, I don't know what is.

like all great beauty, his music was pure simplicity.

he was practical about what he wanted in a wife. Deborah was rather plain, but she offered the prospect of comfort and domesticity.

Simplicity and unity, he intuitively believed, were hallmarks of the Old One's handiwork. A theory is more impressive the greater the simplicity of its premises, the more different things it relates, and the more expanded its area of applicability, he wrote.