Quotes About Simplicity

superb design. Many readers have

The next time you can't immediately figure out the shower control in a hotel room or have trouble using an unfamiliar television set or kitchen appliance, remember that the problem is in the design. Ask yourself where the problem lies.

the proper natural mapping requires no diagrams, no labels, and no instructions.

when a device as simple as a door has to have a sign telling you whether to pull, push, or slide, then it is a failure, poorly designed.

Whenever you see hand-lettered signs pasted on doors, switches, or products, trying to explain how to work them, what to do and what not to do, you are also looking at poor design.

La stessa tecnologia che semplifica la vita offrendo più funzioni in ciascun apparecchio la complica anche rendendo il dispositivo più difficile da imparare e da usare. Questo è il paradosso della tecnologia.

Unlike many of their consumer-minded neighbors, the Amish do not assemble their spirituality piecemeal by personal preference.

There was a certain amount of initial argumentation about the meaning of the balloon; this subsided, because we have learned not to insist on meanings, and they are rarely even looked for now, except in cases involving the simplest, safest phenomena.

Sometimes when I watch my dog, I think about how good life can be, if we only lose ourselves in our stories. Lucy doesn't read self-help books about how to be a dog; she just IS a dog. All she wants to do is chase ducks and sticks and do other things that make both her and me happy. It makes me wonder if that was the intention for man, to chase sticks and ducks, to name animals, to create families, and to keep looking back at God to feed off his pleasure at our pleasure.

We don't need as much as we have. Hardly any of us need as much money as we have. It's true what they say about the best things in life being free.

Right, but you know, what would any of us lose by losing our possessions. Maybe we would gain something, like relationships, like the beauty of good friends, intimacy, you know what I mean, man? Like we wouldn't be losing anything if we lost our stuff, we'd be gaining everything.

We were meant to enjoy life, not be drowned by it.

It's true our lives can pass small and unnoticed by the masses, and we are no less dignified for having lived quietly. In fact, I've come to believe there's something noble about doing little with your life save offering love to a person who is offering it back.

I wondered then if life weren't about nature, if we were supposed to live in the woods and grow into the forest like tree moss.

It is always the simple things that change our lives. And these things never happen when you are looking for them to happen.

The more simple and predictable the communication, the easier it is for the brain to digest.

The danger with using too many words is that your statement may open up too many story loops.

For clarity and brevity's sake, you'll have to choose the one most significant way your client's lives will improve, and trust that choosing one will be remembered while listing many would be forgotten.

Don't Get Cute or Clever Cute and clever language is almost always the enemy of clarity. Clarity sells, while cute and clever confuse.

Often, the solution can simply be the product itself. These are great examples:

If you confuse, you'll lose.

StoryBrand we have a mantra: "If you confuse, you'll lose.

Things to Consider         1.    Keep it simple.

4.    Do not try to explain everything you do for your customer in this section.