Quotes About Simplicity

When storytellers bombard people with too much information, the audience is forced to burn too many calories organizing the data. As

MARKETING MADE SIMPLE WILL CAUSE PEOPLE TO MEMORIZE YOUR OFFER

What customers are looking for, then, is a clear path we've laid out that takes away any confusion they might have about how to do business with us.

When Apple began filtering their communication to make it simple and relevant, they actually stopped featuring computers in most of their advertising.

The key to going viral is to give people something very simple to think about and say regarding your products or services.

Y, recuerda: los mensajes sencillos y claros que son relevantes para tus clientes producen ventas.

he also stopped using inside language like

People don't buy the best products; they buy the products they can understand the fastest.

Focus on one or two success points and leave it at that.

La esencia del branding es crear mensajes sencillos y relevantes que se puedan repetir una y otra vez, de manera que podamos «dejar nuestra marca» en la consciencia del público.

When we identify something our customer wants and communicate it simply, the story we are inviting them into is given definition and direction.

The more simple and predictable the communication, the easier it is for the brain to digest. Story helps because it is a sense-making mechanism.

In your marketing copy, don't be cute, be clear.

Keep the Plan Visually Simple

we have to stop blasting them with noise.

The text should be bold and the statement should be short. It should be easy to read and not buried under buttons and clutter.

when we explain what we do using a tiny short story, people pay attention.

El cerebro no sabe cómo procesar la información. Cuanto más sencilla y previsible es la comunicación, más fácilmente la procesa el cerebro. Las historias ayudan porque una historia es un mecanismo de creación de sentido. En esencia, las fórmulas basadas en el concepto de historia lo que hacen es ordenarlo todo de manera que el cerebro no tenga que esforzarse para comprender lo que está pasando.»

define something simple and relevant their customers want and to become known for delivering on that promise. Everything else is a subplot that, after having delivered on the customer's basic desire, will only serve to delight and surprise them all the more.

The biggest mistake clients make when it comes to websites is making them too complicated. Most businesses need a website that serves a single purpose: it creates sales.

1.    Created a BrandScript. I should have clarified my message.         2.    Created a one-liner. I should have distilled that message into a single sentence.         3.    Wireframed a landing page. I should have elaborated on that message and brought it to life on a clear and compelling website.

Is it simple, relevant, and repeatable?

Apple didn't find their footing until Steve Jobs understood that people felt intimidated (internal problem) by computers and wanted a simpler interface with technology.

There should be a "Buy Now" button in the top right corner of your website, and it shouldn't be cluttered with a bunch of other buttons. The same call to action should be repeated above the fold and in the center of your website, and again and again as people scroll down the page.