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Quotes About Communication

The new electronic interdependence recreates the world in the image of a global village.
~ Marshall McLuhan
There is a basic principle that distinguishes a hot medium like radio from a cool one like the telephone, or a hot medium like the movie from a cool one like TV…. Hot media are… low in participation, and cool media are high in participation or completion by the audience.
~ Marshall McLuhan
The medium is the message. This is merely to say that the personal and social consequences of any medium - that is, of any extension of ourselves - result from the new scale that is introduced into our affairs by each extension of ourselves, or by any new technology.
~ Marshall McLuhan
Anyone who tries to make a distinction between education and entertainment doesn't know the first thing about either.
~ Marshall McLuhan
Societies have always been shaped more by the nature of the media by which men communicate than by the content of the communication.
~ Marshall McLuhan
If the nineteenth century was the age of the editorial chair, ours is the century of the psychiatrist's couch.
~ Marshall McLuhan
Art at its most significant is a Distant Early Warning System that can always be relied on to tell the old culture what is beginning to happen to it.
~ Marshall McLuhan
Historians and archaeologists will one day discover that the ads of our time are the richest and most faithful reflections that any society ever made of its entire range of activities.
~ Marshall McLuhan
I think of art, at its most significant, as a DEW line, a Distant Early Warning system that can always be relied on to tell the old culture what is beginning to happen to it.
~ Marshall McLuhan
America is the only country ever founded on the printed word.
~ Marshall McLuhan
Art at its most significant is a distant early warning system that can always be relied on to tell the old culture what is beginning to happen.
~ Marshall McLuhan
Today it is not the classroom nor the classics which are the repositories of models of eloquence, but the ad agencies.
~ Marshall McLuhan
We become what we behold. We shape our tools, and thereafter our tools shape us.
~ Marshall McLuhan
The medium is the message.
~ Marshall McLuhan
Many a good argument is ruined by some fool who knows what he is talking about.
~ Marshall McLuhan
Politics will eventually be replaced by imagery. The politician will be only too happy to abdicate in favor of his image, because the image will be much more powerful than he could ever be.
~ Marshall McLuhan
All words, in every language, are metaphors.
~ Marshall McLuhan
Our technology forces us to live mythically
~ Marshall McLuhan
All media are extensions of some human faculty- psychic or physical.
~ Marshall McLuhan
Language does for intelligence what the wheel does for the feet and the body. It enables them to move from thing to thing with greater ease and speed and ever less involvement.
~ Marshall McLuhan
Ads are the cave art of the twentieth century.
~ Marshall McLuhan
With the arrival of electric technology, man has extended, or set outside himself, a live model of the central nervous system itself. To the degree that this is so, it is a development that suggests a desperate suicidal autoamputation, as if the central nervous system could no longer depend on the physical organs to be protective buffers against the slings and arrows of outrageous mechanism.
~ Marshall McLuhan
At the root of every tantrum and power struggle are unmet needs.
~ Unknown
Every criticism, judgment, diagnosis, and expression of anger is the tragic expression of an unmet need.
~ Unknown