Quotes About Communication

One of the things which has been and is going to be of key importance before, during, and after the pandemic is total transparency. Thanks to total transparency, business, and life itself, is becoming more ethical, better organized, and make more sense.

Our PR business today has increasingly less in common with the business we used to do just ten years ago, let alone a hundred years ago. Pretty soon, it will look nothing like its former self.

PR experts need to be brilliantly trained and prepared. That's not just good sense - there are very concrete and powerful reasons for that... We used to have between ten or twelve hours to solve a crisis. Now we don't even have ten minutes!

PR is not an elitist industry. Rather, it is an industry for the people it is supposed to reach. If it needs to reach a working class demographic, then PR experts would have to speak their language and know how to speak to them in the most effective manner.

Regardless of how the PR business may have developed over the years, we always used to be a transmission, a sort of bridge, between our clients and their clients.

Regardless of many people`s perceived need to be extracautious in this new age, the rise of transparency caused by the social media revolution is rapidly building a far better world.

Social media's almightiness has brought about many things, but the main one is transparency. Total transparency everywhere and for everyone.

Ten years ago, in order to be able to spread news, you were supposed to have a major in journalism, have a press card, and be called a journalist. Otherwise, you couldn`t. Now, to spread the news, all you need is a social media account.

That's what social media has done to our business. At the same time, it has made the PR industry infinitely more measurable, and much more transparent.

The big issue with newspapers is that there is no one to fund them anymore. Nobody can support them and bear the costs in the new environment of public communications revolutionized by online media and even further by social media.

The one-time ubiquitous emblem of classic PR, the press release, has technically been dead for a while now. To be a bit more precise, His Majesty the Press Release has been dying - a relatively slow death, but a death, nonetheless. And there is no coming back. Now we are in the afterlife, thanks to the social media revolution.

The perception of the PR expert as a creative liar is going to die over the next few years. It will dissolve as a notion in the public mindset, because liars simply cannot exist in modern PR life.

The tsunami of social media that has conquered global communications within a few years has swept away privacy, once predominant, and has laid the groundwork for a new world where everything is public - or is rapidly becoming so - and where everything is transparent - or is about to be.

The two main treats of the world of total transparency are its hyper-dynamics (because everything is shifting at a mind-blowing speed) and an immeasurably higher dose of ethics.

Today, thanks to the social media revolution, clients actually own media and consequently a platform to express themselves.

Today, the PR business is 100 percent measurable. You can demonstrate with utmost accuracy who read what, when they read it, what gender they are, what education they have, what country they are from - we have all kinds of data to the smallest detail. That, too, is related to the transparency of our business.

Today, we are right there with the social media and hold it in our hands. In my opinion, such change of ownership always means revolution, regardless of its direction.

Visuals are becoming an inseparable part of our work as PR experts. Yet at the end of the day, we, the PR experts, are the people who manage content. We are the masters of content, whether it's textual or visual.

We in the PR industry now hold in our hands new tools for announcing news - and those tools are beyond exciting! These new tools are faster, more reliable, and - what probably matters most - they are interactive.

We, the PR consultants, have in essence turned from consultants into decision-makers, because now decisions have to be made instantaneously. Just because of that one change, the PR business is totally different from what it used to be.

You must write for children in the same way as you do for adults, only better.

A conversation goes sometimes into personal things and that's nicer. You look to each other and you have a different picture, you get into a relationship.

Be a craftsman in speech that thou mayest be strong, for the strength of one is the tongue, and speech is mightier than all fighting.

Words are soldiers of fortune Hired by different ideas.