Quotes About Pricing

According to company legend, here's how Southwest Airlines was born. Back in the late 1960s, "a couple of guys said, 'Here's an idea. Why don't we start an airline that charges just a few bucks and has lots of flights every day instead of what the other guys are doing—charging a lot of bucks and having just a few flights each day?

Its low fares made flying an attractive alternative for price-sensitive travelers accustomed to driving or taking a bus. In the early years, a shareholder asked CEO Herb Kelleher if Southwest couldn't raise its prices by just a few dollars since its $15 price on the Dallas–San Antonio route was so much lower than Braniff's $62 fare. Kelleher said no, our real competition is ground transportation, not other airlines.

counter. 'That will be sixpence, Mr Collins,

Geertruyt Schoudt was not the first person Hendrick Jan Wynants had sold to that day. He offered her the Switsers at a discount: she could have them for 50 guilders less than he had sold similar ones to "doctor Plas"- Gregorius van der Plas, the city doctor-that is, for A400 instead of Plas' fl,45o. But Schoudt was not buying.

In the U.S., PC-makers have no incentive to lower prices because it kills their profit margins. They keep adding new features like high-end retina displays and faster processors to justify their high prices.

Even if you sell the same number of plasma televisions - if you are selling them for 20 or 30 or 40 per cent of the original price, your revenue goes down, and the profit goes with it.

The way we have looked at pricing at Merck is we've always said we want to be responsible, which means we want to optimize profitability and patient access.

I think the anti-Wal-Mart is Costco, which pays much better and has much better health benefits and which is profitable and offers low prices.

At a European auto show, I had someone from a German car company come up to me and say the Karma should cost $125,000, not $87,900, but our development process lets us lower the costs. I guarantee it's profitable.

Drug companies say they need to charge ever-higher prices to cover their research costs, but they spend far less on research and development than they do on marketing and administration, and afterwards they actually keep more in profits.

Socialized medicine allows a nation to exclude a U.S. product from its market if the U.S. firm does not make generous enough price concessions. Accordingly, what has developed is a system within which U.S. firms make large profits on new drugs in the U.S. market, but very low profits on sales everywhere else.

In South Jersey, as in many places around the country, we only have one cable company to choose from so there is no competition and therefore no incentive for good service, programming or competitive pricing.

To ensure fair competition, there must be effective controls on currency manipulation, and monopoly pricing needs to be outlawed on such items as intellectual property, especially pharmaceuticals.

What people ask for has nothing to do with the value of a property. You might see a listing for $300,000 and think you should make a $250,000 bid. But hyper-focus on what the house is worth. You should know what the house is worth by looking at comparable properties. Base your bid on that.

There's always a fine line between 'What is the market going to bear?' and, 'By the way, I've got 2,000 unsold seats.'

For us, the reason that our quality has been high, and I feel that our pricing has been reasonable, is because we don't wholesale.

I think rock records tend to be very expensive.

There is abundant proof that the opening of our ports always tends to raise the price of foreign corn to the price in the English market, and not to sink the price of British corn to the price in the continental market.

Inflation is bringing us true democracy. For the first time in history, luxuries and necessities are selling at the same price.

And here lies the true value of the $499 espresso machine, which, for all I know, is still gathering dust on the shelf in that same store. Its critical function had less to do with selling itself than to provide contrast with the rest of the product line. How many of its more reasonably priced colleagues did that awkward $499 model help sell? A good decoy is a team player-it makes everything around it look better.

In 1979, for example, Microsoft gave Boeing Commercial Airplane Co. the right to buy any Microsoft product for $50 per copy, until the end of time. Today most Microsoft applications sell in the $300 to $500 range, ten years from now they may cost thousands each.

For Rockefeller, it was dogma that prices should reflect true market values, not the buyer's ability to pay, and nothing upset him more than the notion that a rich man should pay a premium on his hard-earned wealth.

In theory, everybody buys the best and cheapest commodities offered to him on the market. In practice, if every one went around pricing, and chemically testing before purchasing, the dozens of soaps or fabrics or brands of bread which are for sale, economic life would become hopelessly jammed.

The results of quality work last longer than the shock of high prices.