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Quotes About Design

So we must design our machines on the assumption that people will make errors.
~ Donald A. Norman
POET, The Psychology of Everyday Things
~ Donald A. Norman
good designs fit our needs so well that the design is invisible, serving us without drawing attention to itself. Bad design, on the other hand, screams out its inadequacies, making itself very noticeable.
~ Donald A. Norman
We bridge the Gulf of Execution through the use of signifiers, constraints, mappings, and a conceptual model. We bridge the Gulf of Evaluation through the use of feedback and a conceptual model.
~ Donald A. Norman
In the 1980s, in writing The Design of Everyday Things, I didn't take emotions into account. I addressed utility and usability, function and form, all in a logical, dispassionate way—even though I am infuriated by poorly designed objects. But now I've changed. Why? In part because of new scientific advances in our understanding of the brain and of how emotion and cognition are thoroughly intertwined.
~ Donald A. Norman
complex system: good design requires consideration of the
~ Donald A. Norman
The standards should reflect the psychological conceptual models, not the physical mechanics.
~ Donald A. Norman
What is natural depends upon point of view, the choice of metaphor, and therefore, the culture. The design difficulties occur when there is a switch in metaphors. Airplane
~ Donald A. Norman
Because we are all designers in the sense that all of us deliberately design our lives, our rooms, and the way we do things.
~ Donald A. Norman
Why does inelegant design persist for so long? This is called the legacy problem, and it will come up several times in this book. Too many devices use the existing standard—that is the legacy. If the symmetrical cylindrical battery were changed, there would also have to be a major change in a huge number of products. The new batteries would not work in older equipment, nor the old batteries in new equipment. Microsoft
~ Donald A. Norman
la paradoja de la tecnología: por lo general, una mayor capacidad funcional se ha de pagar con una mayor complejidad.
~ Donald A. Norman
the impact of competitive forces that drive the introduction of extra features, often to excess: the cause of the disease dubbed "featuritis," whose major symptom is "creeping featurism.
~ Donald A. Norman
The designer shouldn't think of a simple dichotomy between errors and correct behavior; rather, the entire interaction should be treated as a cooperative endeavor between person and machine, one in which misconceptions can arise on either side.
~ Donald A. Norman
Standardization is indeed the fundamental principle of desperation: when no other solution appears possible, simply design everything the same way, so people only have to learn once. If
~ Donald A. Norman
Design for individuals and the results may be wonderful for the particular people they were designed for, but a mismatch for others. Design for activities and the result will be usable by everyone.
~ Donald A. Norman
Knowledge in the world includes perceived affordances and signifiers, the mappings between the parts that appear to be controls or places to manipulate and the resulting actions, and the physical constraints that limit what can be done. Knowledge
~ Donald A. Norman
Affordances determine what actions are possible. Signifiers communicate where the action should take place. We
~ Donald A. Norman
Affordances determine what actions are possible. Signifiers communicate where the action should take place.
~ Donald A. Norman
Engineers and businesspeople are trained to solve problems. Designers are trained to discover the real problems. A brilliant solution to the wrong problem can be worse than no solution at all: solve the correct problem.
~ Donald A. Norman
superb design. Many readers have
~ Donald A. Norman
The next time you can't immediately figure out the shower control in a hotel room or have trouble using an unfamiliar television set or kitchen appliance, remember that the problem is in the design. Ask yourself where the problem lies.
~ Donald A. Norman
Perceived affordances help people figure out what actions are possible without the need for labels or instructions.
~ Donald A. Norman
Constraints are powerful clues, limiting the set of possible actions. The thoughtful use of constraints in design lets people readily determine the proper course of action, even in a novel situation.
~ Donald A. Norman
Design is concerned with how things work, how they are controlled, and the nature of the interaction between people and technology. When done well, the results are brilliant, pleasurable products. When done badly, the products are unusable, leading to great frustration and irritation. Or they might be usable, but force us to behave the way the product wishes rather than as we wish.
~ Donald A. Norman