Quotes About Design

Good design starts with an understanding of psychology and technology. Good design requires good communication, especially from machine to person, indicating what actions are possible, what is happening, and what is about to happen.

Designers need to focus their attention on the cases where things go wrong, not just on when things work as planned.

An affordance is a relationship between the properties of an object and the capabilities of the agent that determine just how the object could possibly be used.

Whenever you see hand-lettered signs pasted on doors, switches, or products, trying to explain how to work them, what to do and what not to do, you are also looking at poor design.

Cognition and emotion are tightly intertwined, which means that the designers must design with both in mind.

Design research supports both diamonds of the design process. The first diamond, finding the right problem, requires a deep understanding of the true needs of people. Once the problem has been defined, finding an appropriate solution again requires deep understanding of the intended population, how those people perform their activities, their capabilities and prior experience, and what cultural issues might be impacted.

Most industrial accidents are caused by human error: estimates range between 75 and 95 percent. How is it that so many people are so incompetent? Answer: They aren't. It's a design problem.

La stessa tecnologia che semplifica la vita offrendo più funzioni in ciascun apparecchio la complica anche rendendo il dispositivo più difficile da imparare e da usare. Questo è il paradosso della tecnologia.

You are designing for people the way you would like them to be, not for the way they really are." When

without variability, we cannot innovate. Product development produces the recipes for products, not the products themselves. If a design does not change, there can be no value-added. But, when we change a design, we introduce uncertainty and variability in outcomes. We cannot eliminate all variability without eliminating all value-added.

Product development produces the recipes for products, not the products themselves.

When I say, "one obvious button," I don't mean "only one button," but rather one that stands out. Make the button a different color, larger, a bolder text, whatever you need to do. Then repeat that same button over and over so people see it as they scroll down the page.

Good stories don't happen by accident, I learned. They are planned.

Branding concerns itself with fonts and colors and design

Where Does Your Call to Action Button Go on the Website?

If you get the header of your website right, you're 50 percent done with your website.

Section 5: The Plan

Keep the Plan Visually Simple

WIREFRAMED WEBSITE THAT WORKS

Inevitably, whoever designs our website is more concerned with colors, images, and "feel" than they are with the words we are using.

The biggest mistake clients make when it comes to websites is making them too complicated. Most businesses need a website that serves a single purpose: it creates sales.

The right questions a designer should be asking are: What is the problem you solve? How does your customer feel after you solve their problem?

By the time you're finished you will have a completed wireframe you can take to your designer. No more wasting money on beautiful websites that don't impact sales.

There should be a "Buy Now" button in the top right corner of your website, and it shouldn't be cluttered with a bunch of other buttons. The same call to action should be repeated above the fold and in the center of your website, and again and again as people scroll down the page.