Quotes About Impact

McDonald's alone outspends the 5 A Day campaign by 350 to 1.

If a child sees a McDonald's commercial every single day, it would take them almost a year to see just one commercial about 5 A Day.

CONNECTION: Defining moments are social:

Influencer, by Kerry Patterson

Concreteness is an indispensable component of sticky ideas.

Let's face it: Most PowerPoints aren't creating a lot of emotion.

The U.S. national debt is $27 trillion—$82,000 per citizen.

We are frequently blind to the power of situations.

Don Berwick, with his 75-person team at IHI, had convinced thousands of hospitals to change

they'd saved 122,300 lives—the equivalent of throwing a life preserver to every man, woman, and child in Ann Arbor, Michigan.

the core of the matter is always about changing the behavior of people, and behavior change happens in highly successful situations mostly by speaking to people's feelings.

Our three-ring binders won't change a thing. But a little humor and humanity might. December

Defining moments rewire our understanding of ourselves or the world.

shouldn't just be big and compelling; it should "hit you in the gut.

Behavior is contagious.

Unexpected ideas are more likely to stick because surprise makes us pay attention and think.

These results are shocking. The mere act of calculation reduced people's charity. Once we put on our analytical hat, we react to emotional appeals differently. We hinder our ability to feel.

but this experiment made me think about how I'm impacting others.

That's what sticky ideas do – they make people feel something. Change comes from feeling, not facts. Not

making messages "emotional" is to make people care.

The lesson for the rest of us is that if we want to make people care, we've got to tap into the things they care about. When everybody taps into the same thing, an arms race emerges. To avoid it, we've either got to shift onto new turf, as Thompson did, or find associations that are distinctive for our ideas.

we've seen how massive changes often hinge on single moments

these were not stories about sudden realizations. These were stories about action.

that's the charge for all of us: to defy the forgettable flatness of everyday work and life by creating a few precious moments.