Quotes About Impact

What if we didn't just remember the defining moments of our lives but made them?

That's what sticky ideas do—they make people feel something. Change comes from feeling, not facts.

relatively small changes—cooking with sweet-potato greens, greeting Bobby at the door—had a big impact on a big problem. There is a clear asymmetry between the scale of the problem and the scale of the solution. Big problem, small solution.

tangibility, rather than the magnitude, of the benefits that makes people care.

a Simple Unexpected Concrete Credentialed Emotional Story. A clever observer will note that this sentence can be compacted into the acronym SUCCESs. This

SMART goals presume the emotion; they don't generate it. In looking for a goal that reaches the Elephant—that hits people in the gut—you can't bank on SMART goals.

This is important. This is real. We're in this together. And what we're doing matters.

Behavior is contagious. Help it spread.

In looking for a goal that reaches the Elephant—that hits people in the gut—you can't bank on SMART goals. (There are some people whose hearts are set aflutter by goals such as "improving the liquidity ratio by 30 percent over the next 18 months." They're called accountants.)

Welcome to the most important work you'll ever do.

There's nine times more to gain by elevating positive customers than by eliminating negative ones.

There's no such thing as a passive audience.

Common sense is the enemy of sticky messages, if I already "get" what you're trying to tell me, why should I be obsessed about remembering it.

The more we reduce the amount of information in an idea, the stickier it will be.

You say 10 things, you say nothing.

People tend to overuse any idea or concept that delivers an emotional kick.

In the end, it is impossible to have a great life unless it is a meaningful life. And it is very difficult to have a meaningful life without meaningful work. Perhaps, then, you might gain that rare tranquility that comes from knowing that you've had a hand in creating something of intrinsic excellence that makes a contribution. Indeed, you might even gain that deepest of all satisfactions: knowing that your short time here on this earth has been well spent, and that it mattered.

Isn't that what truth is? The force of a person's believing seeps into those around him—into the very earth and air and water—until there's nothing else.

You will be remembered for causing the greatest war of your time.

It feels as though it were just yesterday Grandfather exited my life like a bullet, leaving a bleeding hole behind.

Isn't that what truth is? The force of a person's believing seeps into those around him— into the very earth and air and water—until there's nothing else.

I learned a new fact about love that day: it could kill. Sometimes it could kill instantaneously.

The force of a person's believing seeps into those around him— into the very earth and air and water—until there's nothing else.

Krishna shrugged. "He believes it to be so. Isn't that what truth is? The force of a person's believing seeps into those around him—into the very earth and air and water—until there's nothing else.