Quotes About Strategy

adopting a blue ocean creator's business model is easier to imagine than to do. Because blue ocean creators immediately attract customers in large volumes, they are able to generate scale economies very rapidly, putting would-be imitators at an immediate and continuing cost disadvantage.

The creation of blue oceans, in other words, is a product of strategy and as such is very much a product of managerial action.

Once a company creates a blue ocean and its powerful performance consequences are known, sooner or later imitators appear on the horizon.

the cornerstone of blue ocean strategy. Value innovation, not innovation per se

When organizations fail to register the difference between value innovation and innovation per se, they all too often end with an innovation that breaks new ground but does not unlock the mass of target buyers

Effective blue ocean strategy should be about risk minimization and not risk taking

The lesson: noncustomers tend to offer far more insight into how to unlock and grow a blue ocean than do relatively content existing customers.

Attempts to imitate a blue ocean creator conflict with the imitator's existing brand image.

The aim of blue ocean strategy was straightforward: to allow any organization—large or small, new or incumbent—to step up to the challenge of creating blue oceans in an opportunity-maximizing, risk-minimizing way

The only way to beat the competition is to stop trying to beat the competition.

Blue ocean strategy does not see competition as bad. However, unlike traditional economic thought, it does not see competition as always good.

we have observed a consistent pattern of strategic thinking behind the creation of new markets and industries, what we call blue ocean strategy.

Youth and skill will win out every time over age and treachery. True or false? False. Even the best and brightest are regularly eaten alive by politics, intrigue, and plotting.

Organizational politics is an inescapable reality of corporate and public life.

A good way to test the effectiveness and strength of a strategy is to look at whether it contains a strong and authentic tagline.

Red oceans may not be the paths to future profitable growth, but they feel comfortable to people and may have even served an organization well until now, so why rock the boat?

to win in the future, companies must stop competing with each other. The only way to beat the competition is to stop trying to beat the competition.

The more that companies share this conventional wisdom about how they compete, the greater the competitive convergence among them.

plans, as of yet there has been no theory or process for true strategy creation. We believe the four-step process proposed here goes a long way to correct this situation. By being built around a picture, it addresses many of managers' discontents with existing strategic planning and yields much better results. As Aristotle pointed out, "The soul never thinks without an image.

Tal como nos decía uno de los ejecutivos de Virgin Group, «no debemos permitir que lo que podemos hacer ahora condicione nuestro punto de vista sobre lo que se necesita hacer para ganar mañana. Nuestro enfoque es de pizarra limpia».

executives are often reluctant to accept the need for change; they may have a vested interest in the status quo, or they may feel that time will eventually vindicate their previous choices. Indeed, when we ask executives what prompts them to seek out blue oceans and introduce change, they usually say that it takes a highly determined leader or a serious crisis.

To reach beyond existing demand, think noncustomers before customers; commonalities before differences; and desegmentation before pursuing finer segmentation.

If companies give in to the tempting route of either bumping up the strategic price or cutting back on utility, they are not on the path to lucrative blue waters.

By focusing on the key factors that lead buyers to trade across alternative industries and eliminating or reducing everything else, you can create a blue ocean of new market space.