Quotes About Strategy

This is a trap many companies fall into. Lacking a holistic understanding of strategy

The creators of blue oceans, surprisingly, didn't use the competition as their benchmark.17 Instead, they followed a different strategic logic that we call value innovation. Value innovation is the cornerstone of blue ocean strategy. We call it value innovation because instead of focusing on beating the competition, you focus on making the competition irrelevant by creating a leap in value for buyers and your company, thereby opening up new and uncontested market space.

Find the right price for an irresistible offer, which, by the way, isn't necessarily the lower price.

blue oceans were seldom the result of technological innovation per se;

os próprios clientes não são capazes de imaginar como criar novos espaços de mercado inexplorado.

Most blue oceans are created from within, not beyond, red oceans of existing industries

By questioning conventional definitions of who can and should be the target buyer, companies can often see fundamentally new ways to unlock value.

By violating fair process in making and rolling out strategies, managers can turn their best employees into their worst, earning their distrust of and resistance to the very strategy they depend on them to execute. But if managers practice fair process, the worst employees can turn into the best and can execute even difficult strategic shifts with their willing commitment while building their trust.

Blue ocean strategy challenges companies to break out of the red ocean of bloody competition by creating uncontested market space that makes the competition irrelevant. Instead of dividing up existing—and often shrinking—demand and benchmarking competitors, blue ocean strategy is about growing demand and breaking away from the competition.

Blue ocean strategy challenges companies to break out of the red ocean of bloody competition by creating uncontested market space that makes the competition irrelevant.

In a study of business launches in 108 companies, we found that 86% of those new ventures were line extensions—incremental improvements to existing industry offerings—and a mere 14% were aimed at creating new markets or industries.

Unless people believe that the strategic challenge is attainable, the change is not likely to succeed.

Cómo la estrategia moldea la estructura» explica la forma de seleccionar el enfoque correcto y, sea cual sea la estrategia seleccionada, cómo alinear tres propuestas estratégicas: una propuesta de valor que atraiga a los compradores, una propuesta de beneficio que permita a la compañía ganar dinero con esta propuesta de valor, y una propuesta a las personas que motive a los que trabajan con o para la compañía a ejecutar la estrategia.

Value innovation, not technology innovation, is what opens up commercially compelling new markets.

strategy is about confronting an opponent and fighting over a given piece of land that is both limited and constant.

The traditional units of strategic analysis—company and industry—have little explanatory power when it comes to analyzing how and why blue oceans are created. (..) The most appropriate unit of analysis for explaining the creation of blue oceans is the strategic move—the set of managerial actions and decisions involved in making a major market creating business offering.

What a blue ocean strategist recognizes, and what most of us all too often forget, is that while industry conditions exist, individual firms created them. And just as individual firms created them, individual firms can shape them too

As of yet there has been no theory or process for true strategy creation.

Moreover, when you ask existing customers, "How can we make you happier?" their insights tend toward the familiar, such as "Offer me more for less." But this focus almost always drives you to merely offer better solutions to your industry's existing problem, keeping you trapped in the red ocean.

Governing a large country is like frying a small fish. You spoil it with too much poking.

Govern a great nation as you would cook a small fish. Do not overdo it.

When armies are mobilized and issues joined,The man who is sorry over the fact will win.

People in their handlings of affairs often fail when they are about to succeed. If one remains as careful at the end as he was at the beginning, there will be no failure.

When armies are mobilized and issues are joined,The man who is sorry over the fact will win.