Quotes About Strategy

Lo único que sé es que los políticos no son ni de derechas ni de izquierdas: son sólo políticos. Lo único que les interesa es el poder.

The policy of being too cautious is the greatest risk of all.

there are only three ways to increase your business: 1. Increase the number of clients. 2. Increase the average size of the sale per client. 3. Increase the number of times clients return and buy again. Only

man who goes to a hardware store to buy a power drill doesn't really need a drill—he needs holes. He

Yet I had invested nothing up front. It was just a matter of recognizing that one person's distress is another person's opportunity.   When

Marketing is the greatest return-on-investment activity a business can ever do. Let

If you're failing to strategize, you're probably using your time in the wrong ways.

Most people in bad times cut corners in the most treacherous way imaginable—by downsizing human or intellectual capital, the real asset of most businesses today. That is a mistake. You can find no greater upside-leveraging tools than the energy, passion, intelligence, connections, and entrepreneurial spirit of the human beings you surround yourself with.

Create a worldwide personal network of quality business players (i.e., a mastermind group, a board of advisors, or a private group of mentors—call it whatever you want to) who will help you solve any problem your business encounters—and fast, because they've already faced and overcome such problems themselves. Let

The secret is yet another set of three P's: Be preeminent, be preemptive, and be proprietary.

Everybody can market intelligently and establish many rewarding relationships with a good blog.

subject lines shorter than 50 characters in length, as well as an increased number of hyperlinks, led to increased open- and click-through rates.

When you find an opportunity of interest on Monster, CareerBuilder, HotJobs, Craigslist, SimplyHired, Dice, or Vault, the toolbar will show you the people in your LinkedIn network at that particular company. Using Guerrilla methods, you will be able to connect with them directly and increase your probability of success.

A strong opt-in offer.

marketing has a beginning and a middle but not an ending.

Guerrilla marketers do not rely on the brute force of an outsized marketing budget. Instead, they rely on the brute force of a vivid imagination.

establish three sales points on the way to the exit.

reason, guerrilla marketing preaches fervent follow-up —continually staying in touch with customers—and listening to them.

Avoid the worst months for direct mail: March, May, and June; the best months are January, February, and October. The period January through March is best for business direct mail.

Web site: onepagenewsletters.com.

In your letter, write about your customers' dreams and problems. List the solutions you can provide to those problems and benefits that you offer.

Guerrillas always put a time limit on their direct-mail offers.

Traditional marketers, at the end of the month, count money. Guerrillas count new relationships.

The best place, although relatively expensive, is the back page of a newspaper or magazine—where response can be as much as 150 percent greater than from the same ad inside the publication.