Quotes About Strategy

Guerrilla marketing aims its message at individuals or, if it must be a group, the smaller the group, the better.

Traditional marketing identifies the heavy weapons of marketing: radio, TV, newspapers, magazines, direct mail, and the Internet.

marketing identifies two hundred weapons of marketing, and many of them are free.

Today, going around human resources and straight to the hiring managers also requires an indirect approach using the Web.

Get What You Deserve: How to Guerrilla Market Yourself.

I attended a board meeting the next year when the chairman announced that the year would be devoted to no growth.

Jay Conrad Levinson

Internet is by far his most profit-producing marketing weapon in his arsenal. Yet he has never sold one thing online.

write a brief column on your field of expertise, then offer it to newsletters devoted to that topic.

It means that instead of running a couple of large newspaper ads once every few months, you'll run smaller newspaper ads and run them frequently.

Don't delude yourself: You cannot succeed without media advertising.

You must identify all your target markets. Then take careful aim at each.

All other forms of marketing can help you immensely, but direct marketing can help you more.

Direct marketing refers to direct-mail, e-mail, Web site, mail-order, or coupon advertising, as well as to telephone marketing, direct-response TV, postcard decks, door-to-door salespeople, home shopping TV shows, or any method of marketing that attempts to make a sale right then and there.

If you're looking to make inroads with Fortune 1000 companies, then use a keyword search in Google to see if they have corporate alumni web sites.

You are now required to know what you want and where to get it. You are in charge of manufacturing your own luck.

They make it part of their DNA because they know that it now costs six times more to sell something to a new customer than to an existing customer.

If you've decided to market online, the first rule of which you should be aware is the rule of thirds: You should determine the budget you'll have for online marketing, then invest one third in developing your site, one third in promoting your site, and one third in maintaining your site. Most ill-advised online marketers invest three thirds in developing their site, then wonder why they aren't earning landmark profits.

So then, the command Do not be overcome by evil but overcome evil with good is a clear witness to the fact that you can be a winner in the battle against evil. No matter where or when it occurs, regardless of it's impact or force, there is no attack that can be made that you cannot withstand if you do so by using God's weapons, according to God's revealed strategy and are energized by His powerful Spirit.

Para vencer en una discusión deliberativa, no intentes superar a tu contrincante. En lugar de eso, trata de salirte con la tuya.

Es frecuente ganar las discusiones por puntos, pero perder la batalla.

mayor orador de la historia, Marco Tulio Cicerón, quien propuso tres objetivos para persuadir a la gente, en orden creciente de dificultad:

The only weapon of power, its only strategy against this defection, is to reinject the real and the referential everywhere, to persuade us of the reality of the social, of the gravity of the economy and the finalities of production.

Why did this [Vietnam] war, so hard, so long, so ferocious, vanish from one day to the next as if by magic? Why did this American defeat (the largest reversal in the history of the USA) have no internal repercussions in America? If it had really signified the failure of the planetary strategy of the United States, it would necessarily have completely disrupted its internal balance and the American political system.