Quotes About Strategy

Whoso desireth to govern well and securely, it behoveth him to have a vigilant eye to the proceedings of great princes, and to consider seriously of their designs.

The dumbest mistake is viewing design as something you do at the end of the process to 'tidy up' the mess, as opposed to understanding it's a 'day one' issue and part of everything.

Secrecy is the soul of all great designs. Perhaps more has been effected by concealing our own intentions than by discovering those of our enemy.

Design can also be used to invent strategic futures, make complex decisions, and craft a bold corporate vision. We need to move design up the ladder of influence.

The school at which you studied - design school, disruptive school, TRIZ school, user-centered innovation school, etc - determines the specific words you use.

Design is the last great competitive advantage.

When we think about what might go wrong, we're more likely to design something that goes right.

running a business without marketing will kill it

Service Marketing delivers when great communication meets great service design.

If you desire to dig a well to reach water, your efforts are more fruitful if you dig one 100-foot-deep hole than if you dig ten holes each 10 feet deep.

This is the copywriters task: not to create mass desire — but to channel and direct it.

The idea that a war can be won by standing on the defensive and waiting for the enemy to attack is a dangerous fallacy, which owes its inception to the desire to evade the price of victory.

Those whose upper and lower ranks have the same desire are victorious.

In my own case I have frequently faced the pitcher when I had no desire whatever to hit. I wanted to get a base on balls.

It is a mistake to look too far ahead. Only one link of the chain of destiny can be handled at a time.

In these negotiations we are not a helpless object, although great world powers are involved. We play an active role and try to influence our destiny; we have our own trump cards and we use them.

Diplomats lie with a heavy sense of destiny.

To take charge of destiny means to play a very convoluted chess game on multiple levels of consciousness and existence.

Without a doubt, psychological warfare has proven its right to a place of dignity in our military arsenal.

There are dreamers and there are planners; the planners make their dreams come true.

Chess is infinite, and one has to make only one ill-considered move, and one's opponent's wildest dreams will become reality.

Vision without execution is just hallucination.

Education in Chess has to be an education in independent thinking and judging. Chess must not be memorized.

We have taken a strategic decision to gather education activities under a single roof.