Quotes About Strategy

to succeed in life every detail should be arranged well beforehand.

O que importa para você é o ensino e o lado ético. Sua visão está certa. Mas, se quiser fazer sucesso com qualquer coisa, sabe, terá que ser boa empresária também. Ideias são como qualquer outra coisa: precisam ser vendidas.

move, hoping to save itself by its immobility.

You mean that luck turns?' 'Exactly, Hastings. And that is where the gambler (and the murderer, who is, after all, only a supreme kind of gambler since what he risks is not his money but his life) often lacks intelligent anticipation. Because he has won he thinks he will continue to win! He does not leave the tables in good time with his pocket full.

If one approaches a problem with order and method there should be no difficulty in solving it—none whatever,' said Poirot severely.

Progress by elimination," said Sir Charles.

Think, my friend," said Poirot's voice encouragingly. "Arrange your ideas. Be methodical. Be orderly. There is the secret of success.

Quando se quer apanhar um coelho, mete-se-lhe uma doninha na toca, e se o coelho lá estiver, foge. Foi tudo o que fiz.

He used deliberation as others use quickness of repartee.

a man of method. He might bring intelligence, talent, a careful calculation of detail to the task;

Perhaps. But to succeed in life every detail should be arranged well beforehand.

an expert fisherman knows exactly what flies to offer to what fish.

The Lacedemonians are not wont to ask how many the enemy are, but where they are.

Turkey wants a policy of engagement exactly like President Obama's new approach. Policy of engagement, less confrontation, less tense attitude, especially in the region.

Churchill took a much cooler view. 'Trying to maintain good relations with a Communist is like wooing a crocodile,' he told Sir Alan Brooke. 'You do not know whether to tickle it under the chin or to beat it over the head. When it opens its mouth you cannot tell whether it is trying to smile or preparing to eat you up.

A movie director is like a front-line commanding officer. He needs a thorough knowledge of every branch of the service, and if he doesn't command each division, he cannot command the whole.

We have forty-four defenses for him, but he has forty-five ways to score.

My rackets are run on strictly American lines and they're going to stay that way.

An agile, well-trained, brave elephant, ridden by a good mahout, its trunk armed with the kind of sabre known as a qartal and covered with chain mail, while the rest of its body is protected by sheets of bark and iron, surrounded by 500 men to defend it and protect it to the rear, can fight against 6000 men on horseback.

Marketing is a battle of perceptions, not products.

The single most wasteful thing you can do in marketing is try to change a mind.

Too often, however, greed gets confused with positioning thinking. Charging high prices is not the way to get rich. Being the first to (1) establish the high-price position (2) with a valid product story (3) in a category where consumers are receptive to a high-priced brand is the secret of success. Otherwise, your high price just drives prospective customers away.

Mind-changing is the road to advertising disaster.

With a name like Smucker's, it has to be good." Most companies, especially family companies, would never make fun of their own name. Yet the Smucker family did, which is one reason why Smucker's is the No.1 brand of jams and jellies. If your name is bad, you have two choices: change the name or make fun of it.