Quotes About Strategy

companies are focused on building products rather than brands. A product is something made in a factory. A brand is something made in the mind. To be successful today, you have to build brands, not products. And you build brands by using positioning strategies, starting with a good name. Any

successful positioning requires consistency. You must keep at it year after year.

The essence of positioning is sacrifice. You must be willing to give up something in order to establish that unique position. Nyquil

The primary objective of a branding program is never the market for the product or service. The primary objective of a branding program is always the mind of the prospect. The mind comes first; the market follows where the mind leads.

What should a brand leader advertise? Brand leadership, of course. Leadership is the single most important motivating factor in consumer behavior.

In political practice, we must be both 'the arrow and the bull's eye', because the old worldview is also still present within us.

It's not too good to have this attitude in F1. It could be a disadvantage.

Dwight David Eisenhower never led a single soldier into battle. Before World War II, he had never even heard a shot fired in anger. His only "combat wound" was the bad knee, weakened by a West Point football injury, that he twisted helping push a jeep out of the Normandy mud. Yet it was Ike Eisenhower who, as supreme Allied commander in Europe, was responsible for leading the greatest military enterprise in history.

Tutto nasce dalla paura. Molte battaglie non vengono vinte dalla sola capacità di battersi, ma dal controllo degli istinti degli uomini.

Define what the product will do before you design how the product will do it.

In all other construction disciplines, engineers plan a construction strategy that craftmen execute. Engineers don't build bridges; ironworkers do. Only in software is the engineer tasked with actually building the product. Only in software is the "ironworker" tasked with determining how the product will be constructed.

There is a lot of obsessive behavior in Silicon Valley about time to market. It is frequently asserted that shipping a product right now is far better than shipping it later.

on chess] He had learned the moves, back in Vidin, from Levitzky the tailor, who called it "the Russian game." Thus, the old man pointed out, the weak were sacrificed. The castles, fortresses, were obvious and basic; the bishops moved obliquely; the knights—an officer class—sought power in devious ways; the queen, second-in-command, was pure aggression; and the king, heart of it all, a helpless target, dependent totally on his forces for survival.

AFTER YEARS OF BEING ASKED to do more with less, managers are increasingly aware that they cannot produce the results that are expected of them with the organizations they currently have and the methods they currently use.

Wisdom wins where might fails.

Amazon's founder and CEO, Jeff Bezos, once told me that he is often asked, 'What's going to change in the future?' But he is rarely asked, 'What is not going to change?' 'That second question is actually more important than the first,' he said, 'because you can build a strategy around it.

Failing to plan mean you plan to fail.

A YOUNG STUDENT asked permission to go to a wedding. Rabbi Eliyahu Lopian (1872–1970) asked him if there might be women there dressed immodestly. The student replied that he had prepared a strategy: he wouldn't look. Rabbi Lopian turned to the student and said, "I'm already over eighty years old, and blind in one eye, yet despite this, I look!

In software systems it is often the early bird that makes the worm.

that material presents 'testing' as: "start spending 100% of my time on the project, formally writing a test strategy, approach, and plan, and writing test cases and scripts which are cross referenced to the requirements, even though the requirements are changing and therefore much of the 'testing' would lead to waste and rework

Know thy enemy," a quote he lifted from Sun Tzu's The Art of War.

Disaster often comes in the long run from suboptimal decisions in the short run

Abraham Maslow observed, "When the only tool you have is a hammer, you tend to see every problem as a nail.

The key is to minimize labor while maximizing fees.