Quotes About Focus

Irving was the kind of guy who worked perhaps an hour a day and accomplished more in that hour than most managers did in twelve hours. I learned something from that: it's not how many hours you put in, it's what you get done while you're working.

Clients who pay close attention to details often make better decisions and come up with superior projects.

the keys to thinking big is total focus. I think of it almost as a controlled neurosis, which is a quality I've noticed in many highly successful entrepreneurs. They're obsessive, they're driven, they're single-minded and sometimes they're almost maniacal, but it's all channeled into their work. Where other people are paralyzed by neurosis, the people I'm talking about are actually helped by it.

points worth repeating if you are intent on big success:

To infuse a novel with a significance that speaks to many requires, paradoxically, that you ignore what the public wants and focus instead on what matters to you.

I believe the greatest trick of the devil is not to get us into some sort of evil but rather have us wasting time. This is why the devil tries so hard to get Christians to be religious. If he can sink a man's mind into habit, he will prevent his heart from engaging God. I was into habit.

Passion about nothing is like pouring gasoline in a car without wheels. It isn't going to lead anybody anywhere.

If you work hard, stay focused, and never give up, you will eventually get what you want in life.

We were made to be distracted by life, by story.

It isn't about what you don't get done; it's about what you do get done.

I believe that the greatest trick of the devil is not to get us into some sort of evil but rather have us wasting time. This is why the devil tries so hard to get Christians to be religious. If he can sink a man's mind into habit, he will prevent his heart from engaging God.

The repentance we are called to is about choosing one audience over another.

What's the most important thing you can do today? If you can answer that question, morning after morning, you are in an elite group of professionals.

Remember, the greatest enemy our business faces is the same enemy that good stories face: noise. At no point should we be able to pause a movie and be unable to answer three questions: 1.?What does the hero want? 2.?Who or what is opposing the hero getting what she wants? 3.?What will the hero's life look like if she does (or does not) get what she wants?

The first mistake brands make is they fail to focus on the aspects of their offer that will help people survive and thrive.

Because our brains don't need to know how many chairs there are in the room to survive, but knowing where the exits are would be helpful in case there was a fire.

The danger with using too many words is that your statement may open up too many story loops.

For clarity and brevity's sake, you'll have to choose the one most significant way your client's lives will improve, and trust that choosing one will be remembered while listing many would be forgotten.

If you confuse, you'll lose.

How long will we last if we keep talking about aspects of our products our customers don't care about?

Things to Consider         1.    Keep it simple.

Customers Will Not Move Into a Fog

was all on fire to have a uniform.

Stage 3: Commitment