Quotes About Focus

anything that doesn't serve the plot has to go.

The story must always be focused on the hero, and if a storyteller (or business leader) forgets this, the audience will get confused about who the story is really about and they will lose interest.

If you get the header of your website right, you're 50 percent done with your website.

Never forget: if you confuse, you'll lose.

Focus on one or two success points and leave it at that.

Simply turning our focus to the customer and offering them a heroic role in a meaningful story is enough to radically change the way we talk about, and even do, business.

Keep the Plan Visually Simple

Remember, the greatest enemy our business faces is the same enemy that good stories face: noise.

neuroscientists claim the average human being spends more than 30 percent of their time daydreaming . . . unless they're reading, listening to, or watching a story unfold.

Story is the one thing that can hold a human being's attention for hours.

Once your one-liner is refined, memorize it. Have your entire team memorize it.

The text should be bold and the statement should be short. It should be easy to read and not buried under buttons and clutter.

THE ONE MARKETING PLAN YOU WILL NEVER REGRET

How are you helping me win the day?

focus on one simple desire and then, as you create campaigns for each division and maybe even each product, you can identify more things your customer wants in the subplots of your overall brand.

believe that the greatest trick of the devil is not to get us into some sort of evil but rather have us wasting time.

WHEN YOU FEEL CONFUSED, CLARIFY YOUR MESSAGE

I believe that the greatest trick of the devil is not to get us into some sort of evil but rather have us wasting time.

1.    Created a BrandScript. I should have clarified my message.         2.    Created a one-liner. I should have distilled that message into a single sentence.         3.    Wireframed a landing page. I should have elaborated on that message and brought it to life on a clear and compelling website.

I believe the greatest trick of the devil is not to get us into some sort of evil but rather have us wasting time.

A critical mistake many organizations make in defining something their customers want is they don't pare down that desire to a single focus.

Until we've defined a specific desire and become known for helping people achieve it, we shouldn't add too many conflicting story gaps to our StoryBrand BrandScript.

Why? Because the human brain, no matter what region of the world it comes from, is drawn toward clarity and away from confusion.

When people are in a focused state, the words "I can't," "I'll try," "I'll do it tomorrow," and "maybe" get forced out of their vocabularies.