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Quotes About Technology

We are creative and imaginative, not mechanical and precise. Machines require precision and accuracy; people don't. And we are particularly bad at providing precise and accurate inputs. So
~ Donald A. Norman
If the skill is easily automated, it wasn't essential.
~ Donald A. Norman
Yet surprisingly in this era of screen-based devices, paper tools are still enormously popular and effective, as the number of paper-based diaries and reminders indicates. The
~ Donald A. Norman
We have become dependent upon our technologies to navigate the world, to hold intelligent conversation, to write intelligently, and to remember.
~ Donald A. Norman
One way of overcoming the fear of the new is to make it look like the old. This practice is decried by design purists, but in fact, it has its benefits in easing the transition from the old to the new. It
~ Donald A. Norman
Design is concerned with how things work, how they are controlled, and the nature of the interaction between people and technology.
~ Donald A. Norman
We must design our technologies for the way people actually behave, not the way we would like them to behave. Moreover, the automobile does
~ Donald A. Norman
Modern technology can be complex, but complexity by itself is neither good nor bad: it is confusion that is bad. Forget the complaints against complexity; instead, complain about confusion.
~ Donald A. Norman
Technology does not make us smarter. People do not make technology smart. It is the combination of the two, the person plus the artifact, that is smart. Together, with our tools, we are a powerful combination. On the other hand, if we are suddenly without these external devices, then we don't do very well. In many ways, we do become less smart.
~ Donald A. Norman
To understand products, it is not enough to understand design or technology: it is critical to understand business.
~ Donald A. Norman
So we must design our machines on the assumption that people will make errors.
~ Donald A. Norman
Don't these so-called advances also cause us to lose valuable mental skills? Each technological advance that provides a mental aid also brings along critics who decry the loss of the human skill that has been made less valuable. Fine, I say: if the skill is easily automated, it wasn't essential.
~ Donald A. Norman
Predicting technology is relatively easy compared to predictions of human behavior, or in this case, the adoption of societal conventions. Will this prediction be true? You
~ Donald A. Norman
Why does inelegant design persist for so long? This is called the legacy problem, and it will come up several times in this book. Too many devices use the existing standard—that is the legacy. If the symmetrical cylindrical battery were changed, there would also have to be a major change in a huge number of products. The new batteries would not work in older equipment, nor the old batteries in new equipment. Microsoft
~ Donald A. Norman
la paradoja de la tecnología: por lo general, una mayor capacidad funcional se ha de pagar con una mayor complejidad.
~ Donald A. Norman
the impact of competitive forces that drive the introduction of extra features, often to excess: the cause of the disease dubbed "featuritis," whose major symptom is "creeping featurism.
~ Donald A. Norman
The designer shouldn't think of a simple dichotomy between errors and correct behavior; rather, the entire interaction should be treated as a cooperative endeavor between person and machine, one in which misconceptions can arise on either side.
~ Donald A. Norman
Machines that give too much feedback are like backseat drivers.
~ Donald A. Norman
Technology does not make us smarter. People do not make technology smart. It is the combination of the two, the person plus the artifact, that is smart. Together, with our tools, we are a powerful combination.
~ Donald A. Norman
Design is concerned with how things work, how they are controlled, and the nature of the interaction between people and technology. When done well, the results are brilliant, pleasurable products. When done badly, the products are unusable, leading to great frustration and irritation. Or they might be usable, but force us to behave the way the product wishes rather than as we wish.
~ Donald A. Norman
Why do people err? Because the designs focus upon the requirements of the system and the machines, and not upon the requirements of people.
~ Donald A. Norman
Unless it is your ambition to become a nightclub performer and amaze people with great skills of memory, here is a simpler way to dramatically enhance both memory and accuracy: write things down. Writing is a powerful technology: why not use it? Use a pad of paper, or the back of your hand. Write it or type it. Use a phone or a computer. Dictate it. This is what technology is for. The unaided mind is surprisingly limited. It is things that make us smart. Take advantage of them.
~ Donald A. Norman
It is the duty of machines and those who design them to understand people.
~ Donald A. Norman
The unaided mind is surprisingly limited. It is things that make us smart. Take advantage of them.
~ Donald A. Norman