Quotes About Technology

we must design our machines on the assumption that people will make errors.

Good design starts with an understanding of psychology and technology. Good design requires good communication, especially from machine to person, indicating what actions are possible, what is happening, and what is about to happen.

When I used to work for the local government organisation we HAD TO change our Passwords every three months. To ensure I could remember it, I used to write it on a Post-It note and stick it above my desk.

When things work, we are informed, comfortable, and effective. When things break, we may no longer be able to function. This dependence upon technology is very old, but every decade, the impact covers more and more activities.

With open-source software, inexpensive open-source 3-D printers, and even open-source education, we can transform the world.

La stessa tecnologia che semplifica la vita offrendo più funzioni in ciascun apparecchio la complica anche rendendo il dispositivo più difficile da imparare e da usare. Questo è il paradosso della tecnologia.

Machines are braver than art.

Hubert complains that the electric wastebasket has been overheating. I haven't noticed it but that's what Hubert says and Hubert is rarely wrong about things that don't matter. The electric wastebasket is a security item. Papers dropped into it are destroyed instantly. How the electric wastebasket accomplishes this is not known. An intimidation followed by a demoralization eventuating in a disintegration, one assumes. It is not emptied. There are not even ashes.

Science is what we understand well enough to explain to a computer; art is everything else.

Programming is the art of telling another human being what one wants the computer to do.

The world moves along at such a fast clip that we have little patience when things are slow, whether it's the line at a supermarket or Internet access. We've become intolerant of those things that cannot be accelerated or skipped entirely. I can't speed up the foundation work for a building, nor can I expect to play piano like Glenn Gould just because I want to.

1) identifying what their customers wanted (to be seen and heard), (2) defining their customers' challenge (that people didn't recognize their hidden genius), and (3) offering their customers a tool they could use to express themselves (computers and smartphones). Each of these realizations are pillars in ancient storytelling and critical for connecting with customers.

Statements like "Our GPS technology allows our driverless lawnmower to be guided by ten different satellites" are going to invite a ton of questions about satellites and robots

unlike a statement such as "Our lawnmower works like a Roomba in that it safely cuts your lawn without you having to break a sweat.

Our trucks run on natural gas.

When Apple began filtering their communication to make it simple and relevant, they actually stopped featuring computers in most of their advertising.

3.  Create an Automated E-Mail Drip Campaign.

WIREFRAMED WEBSITE THAT WORKS

3.  Software Demos or a Free Trial:

Apple didn't find their footing until Steve Jobs understood that people felt intimidated (internal problem) by computers and wanted a simpler interface with technology.

ROADMAP TASK THREE: CREATE AN AUTOMATED E-MAIL DRIP CAMPAIGN

Don't drink & tweet.

Before the first plugs, an early version of the virtual world existed. People carried around handheld devices that allowed them to access it.

But the maintenance of two entirely different shelves - one real, one virtual - was confusing and exhausting. People became so addicted to looking at their tablets that they stopped going outside and even stopped talking to their real friends and loved ones. The app world save every one of this division by liberating people from their bodies and allowing them a permanent virtual existence.