Quotes About Segmentation

According to the segmentation, there is a hierarchy of internet users, including inactives, spectators (people who watch and read online content), joiners (people who join and visit social media), collectors (people who add tags to webpages and use RSS feeds), critics (people who post ratings and comments online), and creators (people who create and publish online content).

Traditionally, marketing always starts with segmentation—a practice of dividing the market into homogenous groups based on their geographic, demographic, psychographic, and behavioral profiles.

No company in its right mind tries to sell to everyone.

fragmentation,

They can also sell the same products in different ways to different groups of consumers (Britain's Viz magazine, with its fat slags and foul-mouthed yobs, is sold as a comic magazine in the south of the country but as an upmarket style guide in the north).

four classes of people. They have been classified

Today, when you're marketing a brand, you can't try to appeal to everybody. You should speak to a group of people and create them as loyalists.

The industry loves to pigeonhole.

Companies need to be true to a type of customer more than a specific individual customer with changing needs.

I love finding - or inventing - ways to categorize people.

The natural strategic orientation of many companies is toward retaining existing customers and seeking further segmentation opportunities.

Market type influences everything a company does. Strategy and tactics for one market type seldom work for another.

A melhor maneira de examinar a lucratividade de sua empresa é dividindo-a em segmentos competitivos.

We carve up the world and crown it with numbers—lumens, ounces, decibels. All these things and what to do with them. We carve up the world all the time.

Big Data is neither color-blind nor gender-blind. We can see how it is used in marketing to segment people.

I understand demographics.

At the end of the day if you want to effectively market to a target group, you're not going to appeal to everybody. Those companies that try and cater to everybody, end up making everybody not care.

With social media, one can target the audience and reach out to the segment in a very precise, cost-effective manner.

Targeted marketing has existed for as long as there's been marketing.

Good customer segments are a who-where pair. If you don't know where to go to find your customers, keep slicing your segment into smaller pieces until you do.

In the communication jungle out there, the only hope to score big is to be selective, to concentrate on narrow targets, to practice segmentation. In a word, positioning.

Boys do not evaluate a book. They divide books into categories. There are sexy books, war books, westerns, travel books, science fiction. A boy will accept anything from a section he knows rather than risk another sort. He has to have the label on the bottle to know it is the mixture as before.

There are distinct categories of consumers, each of which needs to be addressed in a different way.

I love taxonomies, categories, ways of dividing people into groups.