Quotes About Segmentation

It is very difficult for a company whose cost structure is tailored to compete in high-end markets to be profitable in low-end markets as well.

Using flawed segmentation schemes, they often introduce products that customers don't want, because they aim at a target that is irrelevant to what customers are trying to get done.

The natural strategic orientation of many companies is toward retaining existing customers and seeking further segmentation opportunities. This is especially true in the face of competitive pressure. Although this might be a good way to gain a focused competitive advantage and increase share of the existing market space, it is not likely to produce a blue ocean that expands the market and creates new demand.

Identify where the mass of target buyers is and what prices these buyers are prepared to pay for the products and services they currently use.

To reach beyond existing demand, think noncustomers before customers; commonalities before differences; and desegmentation before pursuing finer segmentation.

There is no rule for market segmentation or market targeting. Do so in a way that makes sense for your environment. Do so in a manner that gives you the best information for your decision making needs.

Humans like nothing more than to pigeonhole the events & phenomena that punctuate their lives.

Lists that segment people into clearly-defined categories are particularly valuable to direct marketers, which can tailor their sales pitch to a particular demographic and, therefore, increase the likelihood of making a sale.

You must identify all your target markets. Then take careful aim at each.

Each segment of the worm is directly reproduced as a whole worm, just as each cell of the American CEO can produce a new CEO.

In marketing I've seen only one strategy that can't miss - and that is to market to your best customers first, your best prospects second and the rest of the world last.

In our perform agenda, segmentation is one of our key strategic priorities. Segmentation is about deploying the right go-to-market channel to the right customers with the right pricing and the right cost to serve. And as a result, the segmentation strategy ensures that we generate profitable growth.

Mahindra's brand strategy is about niches across areas of mobility.

Our line of business structure has served us very well in the past, when customer segments and product requirements were very distinct.

The blockchain applications market is unravelling along a segmentation of activity that is spread along two sets of variables: private vs. public blockchains, and new vs. existing business models.

Market segmentation s a natural result of the vast differences among people.

I think brands should go back to being more specialised and focused on particular market segments. Sometimes the business you don't do is more important than that which you actually do.

When you first start email marketing, concentrate on one persona only. You can add others later.

One thing that we have found over the years is that video games themselves are a thing that have a tendency to be difficult for them to break out of a particular segment, or a particular group, or a particular group of people with particular interests.

Customer segmentation is typically part of any good industry analysis, and choosing the customer(s) you will serve can be an important anchor in your positioning vis-à-vis the five forces. In the examples that follow, note how each reflects a different basis for segmentation: Walmart's segmentation was based on geography, Progressive's on demographics, and Edward Jones's on psychographics.

As companies compete to embrace customer preferences through finer segmentation, they often risk creating too-small target markets.

Big Data will spell the death of customer segmentation and force the marketer to understand each customer as an individual within eighteen months, or risk being left in the dust.

it was more a matter of time being divided up for you; if the ordained segments were too short, you got little done, while if they were too long, you got less done than you could have.