Quotes About Desire

The catalyst for any story is that the hero wants something.

Unless we identify something our customer wants, they will never feel invited into the story we are telling.

A story starts with a hero who wants something. And then the question becomes: Will the hero get what she wants?

Before knowing what the hero wants, the audience has little interest in her fate.

When we identify something our customer wants and communicate it simply, the story we are inviting them into is given definition and direction.

The idea is that you place a gap between a character and what they want.

To understand the power of a story gap is to understand what compels a human brain toward a desire.

you have to create a character who wants something and overcomes conflict to get it.

In fact, most stories start with a character who wants something followed by a scene in which an enormous challenge is placed between where the character is and what the character wants.

Una historia, en dos palabras A esto se reducen, «en dos palabras», prácticamente todas las historias que oyes o ves: un PERSONAJE que quiere algo se encuentra con un PROBLEMA que le impide conseguirlo. En el momento de máxima desesperación, aparece un GUÍA en su vida que le da un PLAN y LE LANZA UN LLAMAMIENTO A ACTUAR. Esa acción contribuye a evitar que FRACASE y, de hecho, acaba culminando en un ÉXITO. Y eso es todo

Our desire to avoid pain motivates us to seek a resolution to our problems.

The answer is no, at least not yet. Until we've defined a specific desire and become known for helping people achieve it, we shouldn't add too many conflicting story gaps to our StoryBrand BrandScript.

When we don't want anything, or, perhaps, when we cannot exactly define what we want, we become characters in a story with no plot.

If you want to know what a person's story is about, just ask them what they want.

And that makes me wonder if what we really want from the formulas are the wishes, not God. It makes me wonder if what we really want is control, not a relationship.

The opening and closing of a story gap is a magnetic force that drives much of human behavior. Arousal is the opening of a story gap and sexual fulfillment brings its closing. Hunger is the opening of a story gap and a meal ushers its closing.

Until we've defined a specific desire and become known for helping people achieve it, we shouldn't add too many conflicting story gaps

focus on one simple desire and then, as you create campaigns for each division and maybe even each product, you can identify more things your customer wants in the subplots of your overall brand.

define something simple and relevant their customers want and to become known for delivering on that promise. Everything else is a subplot that, after having delivered on the customer's basic desire, will only serve to delight and surprise them all the more.

In a story, audiences must always know who the hero is, what the hero wants, who the hero has to defeat to get what they want, what tragic thing will happen if the hero doesn't win, and what wonderful thing will happen if they do.

I'm convinced every person has a longing that will never be fulfilled and it's our job to let it live and breathe and suffer within it as a way of developing our character.

Some people think of it as the longing for God, and I think they're on to something. In my opinion, though, that longing will never be satisfied in our lifetime. In other words, I'm convinced every person has a longing that will never be fulfilled and it's our job to let it live and breathe and suffer within it as a way of developing our character.

What else changes a person but the living of a story? And what is a story but the wanting for something difficult and the willingness to work for it?

A critical mistake many organizations make in defining something their customers want is they don't pare down that desire to a single focus.