Quotes About Narrative

Good stories don't happen by accident, I learned. They are planned.

STORYBRAND PRINCIPLE THREE: CUSTOMERS AREN'T LOOKING FOR ANOTHER HERO; THEY'RE LOOKING FOR A GUIDE.

Is there a deeper story your brand contributes to? Can your products be positioned as tools your customers can use to fight back against something that ought not be?

Story is similar to music. A good story takes a series of random events and distills them into the essence of what really matters.

If we can identify that frustration, put it into words, and offer to resolve it along with the original external problem, something special happens. We bond with our customers because we've positioned ourselves more deeply into their narrative.

Now that you've established the first three sections as a positive, negative, and then positive movement in the story, your customers are likely hooked.

If you aren't telling a good story, nobody thinks you died too soon; they just think you died.

ROADMAP TASK FOUR: COLLECT AND TELL STORIES OF TRANSFORMATION

It's true that while ambition creates fear, it also creates the story.

leaders who think the story of life is all about them may achieve temporary successes but are usually remembered in history's narrative as a villain.

People want to be involved in a story that is larger than themselves.

We are going to figure out your customers' story and place ourselves right smack in the middle of it.

Brands that give customers a voice in a larger narrative add value to their products by giving their customers a deeper sense of meaning.

I wondered if when we take Christian theology out of the context of its narrative, when we ignore the poetry in which it is presented, when we turn it into formulas to help us achieve the American dream, we lose its meaning entirely, and the ideas become fodder for the head but have no impact on the way we live our lives or think about God. This is, perhaps, why people are so hostile toward religion.

Story is the greatest weapon we have to combat noise, because it organizes information in such a way that people are compelled to listen.

A good story takes a series of random events and distills them into the essence of what really matters.

1.  Create a One-liner.

When storytellers bombard people with too much information, the audience is forced to burn too many calories organizing the data. As

And stories are all about conflict.

Every word, every image, and every beat in a movie is heading toward a specific scene. Sometimes called the climactic scene or the obligatory scene, this all-important scene happens at the end of the movie and it's the scene that resolves all the conflict.

Where there is an absence of story, or perhaps a bad story, a good storyteller walks in and changes reality. He doesn't critique the existing story, or lament about his boredom, like a critic. He just tells something different and invites other people into the new story he is telling.

You can't go on without a story any longer than you can read a book about nothing.

like chords of music in the sense that you can use them to create an infinite variety of narrative expression.

this framework is the pinnacle of narrative communication.