Quotes About Narrative

The point of a story is the character arc, the change.

If raising healthy children involves telling the truth about the family narrative, that was something I could do. It would take some practice and a whole lot of courage, but I could do it. I felt a sense of relief. If honesty is the key to intimacy, it means we don't have to be perfect and, moreover, we don't have to pretend to be perfect.

We don't bring up the negative stakes enough and so the story we're telling falls flat. Remember, if there are no stakes, there is no story.

finished. If you aren't telling a good story, nobody thinks you died too soon; they just think you died. But my uncle died too soon.

Story is the one thing that can hold a human being's attention for hours.

What your customer really wants is to be invited into a story. And your explanatory paragraph is going to accomplish exactly that.

place. I wondered whether a person could plan a story for his life and live it intentionally.

when we explain what we do using a tiny short story, people pay attention.

Where there's no story, there's no engagement.

brand that positions itself as the hero is destined to lose.

Why? Because story is a trustworthy guide. And if there are not stakes in a story, there is no story.

Always position your customer as the hero and your brand as the guide. Always.

At our workshops, I teach that in a story there must always be pain and conflict, and yet when we talk about painful things in our marketing it can feel a little heavy. But don't be tricked into telling a boring story.

And once you live a good story, you get a taste for a kind of meaning in life, and you can't go back to being normal; you can't go back to meaningless scenes stitched together by the forgettable thread of wasted time. The more practice stories I lived, the more I wanted an epic to climb inside of and see through till its end.

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Once you know the formulas, you can predict the path most stories will take.

I laid down in front of the television and got lost in the story.

When we don't open a story gap in our customers' mind, they have no motivation to engage us, because there is no question that demands resolution.

Again, to create a BrandScript you can save, edit, and come back to over and over, go to mystorybrand.com.

the most powerful tool we can use to organize information so people don't have to burn very many calories is story.

And there it was: setting, conflict, climax, and resolution. As silly as it seemed, it met the requirements of the heart and it matched the facts of reality

Always position your customer as the hero and your brand as the guide. Always. If you don't, you will die.

YOU DON'T KNOW a story is happening to you when you're in it.

People will always choose a story that helps them survive and thrive.