Quotes About Engagement

Like characters in good books or movies, families and friends don't communicate with one another in composed prose. It's all action. Even the words we use- the movie characters' dialogue- are action. And it's almost all improvised.

Many have called men back to church. Now it's time to call the church back to men.

There are very few people that I deal with from a business side that it's just strictly a one-sided business relationship. I think that's important.

Supongo que lo importante es aportar algo –dijo ella–. Cambiar las cosas, vaya. –¿En qué sentido, el de "cambiar el mundo"? –No, todo el mundo no, sólo la pequeña parte que te rodea.

Something happens to us all when we experience something as a unit that doesn't occur when we're on our couches or holding our little portable DVD players.

A good advertisement is one which sells the product without drawing attention to itself.

There is no need for advertisements to look like advertisements. If you make them look like editorial pages, you will attract about 50 per cent more readers.

When copywriters argue with me about some esoteric word they want to use, I say to them, 'Get on a bus. Go to Iowa. Stay on a farm for a week and talk to the farmer. Come back to New York by train and talk to your fellow passengers in the day-coach. If you still want to use the word, go ahead.

Truth Tell the truth, but make the truth fascinating.

Aldous Huxley, who was once a copywriter, said, 'It is easier to write ten passably effective sonnets than one effective advertisement.' You cannot bore people into buying your product. You can only interest them in buying it.

When people read your copy, they are alone. Pretend you are writing each of them a letter on behalf of your client. One human being to another, second person singular.

advertisements with long copy convey the impression that you have something important to say, whether people read the copy or not.

Never summon people to your office; it frightens them. Instead, go to see them in their offices, unannounced. A boss who never wanders about his agency becomes an invisible hermit. 3

Long copy sells more than short copy, particularly when you are asking the reader to spend a lot of money.

When I write an advertisement, I don't want you to tell me that you find it 'creative.' I want you to find it so interesting that you buy the product.

Research shows that the readership of an advertisement does not decline when it is run several times in the same magazine. Readership remains at the same level throughout at least four repetitions.

I don't know the rules of grammar. If you're trying to persuade people to do something, or buy something, it seems to me you should use their language.

Where people aren't having any fun, they seldom produce good work.

On the average, five times as many people read the headline as read the body copy. When you have written your headline, you have spent eighty cents out of your dollar.

Some copywriters write tricky headlines – double meanings, puns and other obscurities. This is counter-productive. In the average newspaper your headline has to compete with 350 others. Readers travel fast through this jungle. Your headline should telegraph what you want to say.

The headlines which work best are those which promise the reader a benefit

On average, helpful information is read by 75 per cent more people than copy which deals only with the product. This ad told how Rinso gets out stains. It was read and remembered

Together, the two began the kind of conversation that flows seamlessly, unstoppably, each fork begetting another branch of common interest, a conversation that continues until this day.

The creator of an apologia dares to speak personally … autobiographically and candidly and always vulnerably … about his or her engagement with the ideas and progress of ideas being presented.