Quotes About Engagement

Web series is an outing that is favourable to actors.

The future of communicating with customers rests in engaging with them through every possible channel: phone, e-mail, chat, Web, and social networks. Customers are discussing a company's products and brand in real time. Companies need to join the conversation.

People don't appreciate that when you're on the Internet, it's a 24/7 job. Even if you're not releasing episodes, your show is living and breathing on the Internet because there's a community around it. Ninety percent of the work is after the web series is shot, and you have to constantly maintain your community, because it's all you have.

Sustaining an audience with a web series is an impossible task.

For me, social media isn't just about connecting with friends and sharing photos; it's a bigger, more tangled web that's led me to jobs working in television, speaking gigs around the country, and it's even helped me land my first book deal!

Web publishing can create common spaces; it all depends on how we, the readers and sometimes the producers, react to technological change. If we sort ourselves into narrow groups, common spaces will be in big trouble. But there's no reason not to have common spaces on the Internet. There are lots of them out there.

People enter Web sites hoping to be led somewhere, hoping for a payoff.

All over the web there are some very good critics and it's become for people who are interested. It's become a very good way to get to reviews and involve yourself in discussions.

I don't know how you can justify leaving any engagement behind in the social Web of 2011.

I love the idea of something beautiful happening, and then it being abrasively cut into. Because in a way it's similar to switching channels or surfing the web; I like people getting lulled into something and then taking them somewhere else.

The one problem with the Internet for journalists who like doing long form is that any story that's going to involve 16 screens on the web page... that's asking a lot of people.

Think of any news site on the web that sells subscriptions; AOL has four times as many people as the largest subscription service. We have people who pay to use our products and services, and they are heavily engaged in our content.

Katalyst is a merger of three industries. A piece of us is connected to ad agencies. Because we get the complex overlay of the social Web, we know how to engage an audience and how to make entertainment for the social Web. And we know how to gain and activate and retain an audience. So we create social networks for brands.

I still blog, but I do think blogging will become obsolete, as there are more ways of interacting on the Web with low barriers to entry for people to engage and participate.

We want to open digg up to just about anyone and everyone that wants to express their interest in any type of news story or Web content.

Advertisers don't want to put their ads next to the investigative story; it's extremely difficult to do that. And very few people today actually read those serious news stories on the Web now.

I've made sure to always update my web properties constantly - Twitter, Facebook, Tumblr, my Hypebeast blog... making sure I divided content across all of them to keep each outlet fresh to keep people coming back.

Advertising and content have always been bound together - in print, on television, and on the web. Sure, you can skip the ad - just flip the page, or press 'ffwd' on your DVR. But great advertising, as I've long argued, adds value to the content ecosystem, and has as much a right to be in the conversation as does the publisher and the consumer.

Just as it can be addictive to be in a real world bookstore or library, it's the same on the Web.

Being web video 'experts'/'pioneers,' whatever you may want to call us, has us always thinking about content that is outside the box, inherently viral in itself and good for web video audiences, as you can't just put out a good piece of content and expect it to be seen.

I like to say StumbleUpon provides a personal tour of the Internet. The responses are more targeted to your interests than they would be with a regular search engine. If you choose a topic on our site that you're interested in, such as art, Web sites related to art appear, as if you're leafing through an art magazine.

Before the web and these highly focused entities, journalists got to decide what was important to tell their audience and educated their readers. Now, journalists have to try and understand what their consumer actually wants to read and what angle they are looking for in order to keep audiences engaged in a highly competitive world.

I think if you make good, interesting content with compelling story lines and good characters, people will tune into the web for as long as you want them to.

Writing that's native to the web is different in ways that are crucial but subtle enough that you can miss them if you conceive of your audience as reading a printed product.