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Quotes About Engagement

In epidemics, the messenger matters: messengers are what make something spread. But the content of the message matters too. And the specific quality that a message needs to be successful is the quality of stickiness.
~ Malcolm Gladwell
Of course, kids don't always like repetition. Whatever they are watching has to be complex enough to allow, upon repeated exposure, for deeper and deeper levels of comprehension. At the same time, it can't be so complex that the first time around it baffles the children and turns them off.
~ Malcolm Gladwell
Rod Steiger is the best connected actor in history because he has managed to move up and down and back and forth among all the different worlds and subcultures and niches and levels that the acting profession has to offer. This is what Connectors are like. They are the Rod Steigers of everyday life. They are people whom all of us can reach in only a few steps because, for one reason or another, they manage to occupy many different worlds and subcultures and niches.
~ Malcolm Gladwell
You don't start at the top if you want to find the story. You start in the middle, because it's the people in the middle who do the actual work in the world.
~ Malcolm Gladwell
If you paid careful attention to the structure and format of your material, you could dramatically enhance stickiness.
~ Malcolm Gladwell
When Tom Gau and I sat across from each other in his office, then, we almost immediately fell into physical and conversational harmony. We were dancing. Even before he attempted to persuade me with his words, he had forged a bond with me with his movements and his speech.
~ Malcolm Gladwell
Sometimes the best conversations between strangers allow the stranger to remain a stranger.
~ Malcolm Gladwell
The paradox of talking to strangers: we need to talk to them. But we're terrible at it (p. 166).
~ Malcolm Gladwell
course, didn't mean much, since Roseto was so much in its own world that it was possible to live in the next town and never know much about it. "One of the times when
~ Malcolm Gladwell
self-consciousness is the enemy of "interestingness.
~ Malcolm Gladwell
Connectors, people with a special gift for bringing the world together.
~ Malcolm Gladwell
Reaching the consumer with the message is not the hard part of direct marketing. What is difficult is getting consumers to stop, read the advertisement, remember it, and then act on it.
~ Malcolm Gladwell
An adult considers constant repetition boring, because it requires reliving the same experience over and over again. But to preschoolers repetition isn't boring, because each time they watch something they are experiencing it in a completely different way.
~ Malcolm Gladwell
when explorers began traveling across oceans and undertaking bold expeditions in previously unknown territory, an entirely new kind of encounter emerged. Cortés and Montezuma wanted to have a conversation, even though they knew nothing about the other. When
~ Malcolm Gladwell
talked to every person aged twenty-one
~ Malcolm Gladwell
If the teacher is actually doing something interesting, these kids are quite capable of being engaged. Instead of responding in a 'let me control your behavior' way, the teacher needs to think, 'How can I do something interesting that will prevent you from misbehaving in the first place?
~ Malcolm Gladwell
The information age has created a stickiness problem.
~ Malcolm Gladwell
Contagiousness is in larger part a function of the messenger. Stickiness is primarily a property of the message.
~ Malcolm Gladwell
By making people think about jam, Wilson and Schooler turned them into jam idiots.
~ Malcolm Gladwell
With classrooms like this one, people will call what is happening a behavioral issue," Hamre said. We were watching one of Stella's kids wiggling and squirming and contorting her face and altogether doing whatever she could to avoid her teacher. "But one of the things we find is that this sort of thing is more often an engagement problem than a behavioral problem. If the teacher is actually doing something interesting, these kids are quite capable of being engaged.
~ Malcolm Gladwell
Los niños no ven la tele cuando reciben de ella el estímulo necesario ni apartan la vista cuando sienten que les aburre, sino que la ven cuando pueden comprender y dejan de hacerlo cuando les confunde.
~ Malcolm Gladwell
If we were more thoughtful as a society, if we were willing to engage in some soul searching about how we approach and make sense of strangers Sandra Bland would not have ended up dead in a Texas jail cell.
~ Malcolm Gladwell
They were strangers to each other. If we were more thoughtful as a society—if we were willing to engage in some soul-searching about how we approach and make sense of strangers—she would not have ended up dead in a Texas jail cell.
~ Malcolm Gladwell
community, which
~ Malcolm Gladwell