Quotes About Persuasion

The moral is significant: when System 2 is otherwise engaged, we will believe almost anything. System 1 is gullible and biased to believe, System 2 is in charge of doubting and unbelieving, but System 2 is sometimes busy, and often lazy. Indeed, there is evidence that people are more likely to be influenced by empty persuasive messages, such as commercials, when they are tired and depleted.

A reliable way to make people believe in falsehoods is frequent repetition because familiarity is not easily distinguished from truth.

We know that people can maintain an unshakable faith in any proposition, however absurd, when they are sustained by a community of like-minded believers.

The dominance of conclusions over arguments is most pronounced where emotions are involved.

If you consider how much you should pay for a house, you will be influenced by the asking price. The same house will appear more valuable if its listing price is high than if it is low, even if you are determined to resist the influence of this number;

Anything that makes it easier for the associative machine to run smoothly will also bias beliefs. A reliable way to make people believe in falsehoods is frequent repetition, because familiarity is not easily distinguished from truth.

poor evidence can make a very good story.

His System 1 constructed a story, and his System 2 believed it. It happens to all of us.

But charisma only wins people's attention. Once you have their attention, you have to have something to tell them.

Keep cool; anger is not an argument.

course, she told her husband that it wouldn't be the same without me, he talked to Spencer, and I was on the list." That was always the trick with Spencer. If she said no to one of his colleagues,

Kad se jedna laž ponavlja dugo, narod po?inje da veruje.

Authority figures do that to me… Put someone slightly taller than me in a hat and I'll do whatever they ask.

What comes full of virtue from the statistician's desk may find itself twisted, exaggerated, oversimplified, and distorted-through-selection by salesman, public-relations expert, journalist, or advertising copywriter.

You must sell benefits, not products.

La Rochefoucauld once said, "The most untutored person with passion is more persuasive than the most eloquent without.

My grandmother used to say, "Those convinced against their will are of the same opinion still.

Debt has been sold to us so aggressively, so loudly, and so often that to imagine living without debt requires myth-busting.

Passion is so key in leading and creating excellence that I will hire passion over education or talent every time. I prefer to have both, but given a choice I will take passion. La Rochefoucauld once said, "The most untutored person with passion is more persuasive than the most eloquent without.

If you can make the customer feel the way you do about your product, then your customer will buy your product.

Why do stories persuade? There are several explanations: First, people deduce a story's logic by themselves. We know from research and common sense that self-discovery is much more powerful than having people talk at you.

First, recognize that a set of facts can guide and inspire only if it is heard and gains buy-in—but that is rarely the case. Second, explore how stories can accomplish or help to accomplish the same objective. Sometimes, a set of facts can be turned into a story by providing a context and more information.

Bernays said that the more intelligent members of the community can direct the population through "the engineering of consent," which he considered "the very essence of the democratic process.

If you mean to make your side of the argument appear plausible, do not prejudice the people against what you think truth by your passionate manner of defending it.